Paper and cardboard packaging are becoming increasingly sustainable and capable of meeting the needs of consumers, who certainly do not want to sacrifice environmental protection. Paper packaging in the digital era and the circular economy. Paper and cardboard packaging is increasingly green and capable of constantly renewing itself thanks to the circular economy, which is more and more at the center of business policies for small and medium-sized enterprises, commerce, and craftsmanship. Let's discover all the updates in the rest of the article.   Read also: “Packaging trends 2023: all the new packaging developments”   Sustainability and technology The paper supply chain has now become a perfect model of reference for the circular economy. Thanks to the development of urban collection for paper and cardboard, which today stands at over 3.5 tons, it has succeeded in tackling the scarcity of virgin raw material, generating a virtuous industrial supply chain with recycling and the need to extend the life of the natural resource at its heart.   Furthermore, the pandemic triggered a major shift in people's lifestyles, driving a greater demand for home deliveries; this, combined with greater environmental sustainability, has led to increased research into packaging materials. The objective is to design and produce solutions that satisfy needs for sustainability, innovation, and functionality while simultaneously facilitating the collection and recycling of various packages and containers.   Data shows that a significant 30% of businesses have launched an e-commerce store in recent years, with even more significant growth expected in the future. Consequently, there is and will increasingly be a need to create stronger, safer, and more versatile packaging, which is also customized through digital printing, allowing brands to build customer loyalty and engage more effectively.   Increasingly green packaging Thanks to their specific characteristics, such as natural origin, biodegradability, compostability, and easy recyclability, paper and cardboard packaging appear increasingly green and eco-sustainable in the eyes of consumers. This is also thanks to the commitment of companies, which are more and more oriented towards environmental issues. Among the frontiers related to innovation, for example, there is certainly the use of new packaging materials: from bio-based materials of animal origin to those of plant origin and bioplastics, up to nanomaterials such as nanocellulose, which possesses unique properties such as low density, high strength, lightness, rigidity, and low cost. For these reasons, the paper sector plays an increasingly strategic role due to the natural availability of cellulose, which is essential for producing low-impact, easy-to-recycle packaging. In light of all this, it is no surprise that the paper and cardboard recycling industry represents an Italian excellence in the circular economy.   The future of paper and cardboard packaging With the use of natural, recyclable, and compostable fibers, and the commitment to ensuring the recycling of all paper and cardboard packaging collected from citizens and businesses, we are certain we are headed towards an increasingly eco-sustainable future. Consider that with a recycling rate of over 80%, the European target of 75% set for 2025 has already been exceeded, aiming for 85% by 2030. Paper and cardboard have thus achieved the highest recycling rate among all packaging materials. Their capacity for technological evolution and adaptation to new online consumption dynamics has demonstrated how capable they are of facing growing challenges related to food delivery and on-the-go consumption, which require practical and sustainable paper and cardboard packaging.   Cart-One successfully faces all challenges, seizing every opportunity that arises to achieve numerous tangible social and environmental benefits for the entire community. Always a creator and promoter of the circular economy, it proudly drives the produce-consume-regenerate-recover model, ensuring that production waste becomes a reel and then a box again through clean, innovative technologies and an eco-design aimed at raw material savings and waste reduction.   This comes without forgetting the continuous improvement of production processes aimed at reducing impacts on water, air, and soil. Sustainability goes hand in hand with cutting-edge technology, as Cart-One produces every type of single-wall and double-wall corrugated cardboard product, including high-definition printing up to 6 colors + varnish, while also equipping all machinery with back-ups.   Cart-One companies produce and develop innovative corrugated cardboard packaging that meets the specific needs of every product sector, ensuring a flexible, efficient, and eco-sustainable service. Discover all our products and choose the ones best suited to your needs.   Find out more: “Recyclable, compostable, and biodegradable: what are the differences”

Companies' interest in environmental protection is increasingly vibrant. Among these is certainly the paper and packaging industry, which is becoming ever more attentive to the health of our planet. Recycled paper and recyclable paper: the differences between the two processes. The theme of sustainability is now close to the heart of most industrial activities. Paper, for example, is one of the most widely used materials in the world, and this is why, to reduce the environmental impact of its production, the use of recycled paper and recyclable paper is chosen with increasing frequency. However, there is still a great deal of confusion regarding the two products, given that they derive from two separate processes. In this article, we will explore precisely these differences.   Find out more: “Recyclable, compostable, biodegradable: what are the differences?”   What is recycled paper Recycled paper is produced from the waste of already used paper and not from plant cellulose. And since paper recycling leverages separate waste collection, it consequently does not cause the cutting down of additional trees. In fact, the production of recycled paper is based on the collection, processing, and recycling of paper items that have reached the end of their product life cycle. Just think that producing one ton of paper requires about 15 trees and the consumption of more than 400,000 liters of water and 7,600 kWh. Conversely, starting from the fiber of paper waste, about 95% is transformed into new paper; therefore, compared to other productions, using waste paper entails great savings in energy, water, and timber. The production process of recycled paper involves repeated phases of de-inking, grinding, and drying, during which the mechanical and chemical properties of the fibers, the degree of cellulose polymerization, and the structure of the components in general are altered. Overall, the process consists of several stages: separate collection by consumers and businesses and storage in recycling centers; selection of the waste paper and elimination of impure paper materials that are unsuitable for processing or of poor quality; pressing of the waste and binding into bales; shredding into paper micro-fragments; bleaching with chemical decolorization; removal of the ink printed on the waste paper; pulping of the semi-finished product by adding hot water; refining and elimination of impurities from the mixture;   The final result is clean paper that is transformed into new paper using a process similar to that of producing virgin cellulose paper, which can be used to manufacture a wide range of paper products, such as printing paper and cardboard.   What is recyclable paper Recyclable paper is paper that can be recycled up to 7 times, beyond which the yield decreases because the fibers shorten and weaken. Specifically, recyclable material refers to all those waste items that can be reused to produce new objects identical to the waste, or new materials. Recycling an object means converting waste into a new object or a new material of the same value. In this regard, the raw materials that are recyclable today include paper and cardboard, wood, glass, aluminum, steel, fabrics, tires, and plastic. Recyclable paper is produced using virgin cellulose from trees that are grown specifically for paper production. Furthermore, recyclable paper must be produced using processes that minimize environmental impact so that it can be recycled repeatedly. The production process of recyclable paper follows these steps: harvesting of virgin cellulose, which is obtained from trees through deforestation; once harvested, the cellulose is shredded and transformed into a cellulose pulp; the cellulose pulp is then mixed with water and other chemical substances to improve the strength and quality of the paper; the mixture is then transferred into a machine, where it is separated into sheets and pressed to remove excess water; the paper sheets are then dried and cut into the desired dimensions.   It is important to note that the production process of recyclable paper requires a greater environmental impact compared to the production of recycled paper, as it involves deforestation to obtain the virgin cellulose. However, the use of sustainable processes can certainly reduce the environmental impact of recyclable paper production.   Differences between recycled paper and recyclable paper Often, recycled paper and recyclable paper are erroneously used as synonyms. However, they represent two different processes. Let us assume that, until recently, white paper created from cellulose fiber and obtained from tree wood was the only type of paper available on the market. Today, fortunately, companies give more and more space to the use of recycled paper, obtained from waste paper, which in turn is derived from separate waste collection. The main difference between recycled paper and recyclable paper is, in fact, the production process: recycled paper uses used paper and is produced using less water and energy compared to virgin cellulose paper, making it a more sustainable choice. Furthermore, the production of recycled paper reduces the amount of paper destined for landfills. recyclable paper uses virgin cellulose. It has the advantage of being able to be recycled more times compared to recycled paper. The production process begins with the harvesting of virgin cellulose, which is obtained from trees through deforestation. Once harvested, the cellulose is shredded and transformed into a cellulose pulp.   In general, the use of recycled and recyclable paper is undoubtedly an important step toward reducing the environmental impact of paper production.   Cart-One has always been a creator and promoter of the circular economy, pursuing the produce-consume-regenerate-recover model, so that production waste becomes a reel and a box again thanks to the use of clean and innovative technologies, and an ecodesign aimed at saving raw materials and preventing waste. Indeed, Cart-One is committed every day to decreasing impacts on water, air, and soil, ensuring a high-quality, efficient, and eco-sustainable service. Discover all our products and contact us for more information or to receive a free quote for your business.   Read also: “Paper packaging in the digital era and the circular economy”

The environmental impact of packaging has become an increasingly significant issue in the current context, where the production and consumption of goods are constantly rising. Reducing the environmental impact of packaging: what Europe mandates. Europe has recognized the need to address this challenge and has adopted several measures aimed at reducing the environmental impact of packaging. In this article, we will explore the main initiatives and policies of the European Union (EU) to tackle this issue and promote sustainable solutions. Read also: “Packaging labeling: mandatory since January 1, 2023” Greater sustainability for packaging in Europe Europe is firmly tackling the challenge of reducing the environmental impact of packaging. Through a series of policies and initiatives, the EU is focusing on waste prevention, recycling, reducing single-use plastic, promoting the circular economy, and consumer awareness. These measures aim to create a more sustainable packaging system that minimizes environmental impact, fosters resource efficiency, and drives the transition toward a greener economy. It is vital for consumers, businesses, and institutions to work together to adopt sustainable behaviors and solutions, contributing to a better future for our planet. The proposed EU regulation On November 30, 2022, the European Commission submitted a proposal for a regulation establishing new rules on packaging and packaging waste in the EU. The proposal will apply to all packaging of any material placed on the Union market. The subsequent regulation will repeal the Packaging and Packaging Waste Directive, becoming directly applicable in all EU Member States without needing to be transposed into local legislation. The proposal is currently being reviewed by the European Parliament and the Council of the EU. The European Commission's initiative was introduced concurrently with the release of the packaging labeling guidelines issued by the Italian Ministry of Ecological Transition. The introduction of mandatory labeling from January 1, 2023 primarily aims to facilitate collection, reuse, recovery, and recycling of packaging, providing consumers with accurate information on its final disposal. Objectives and proposals for the EU market The general objective of the legislative proposal is to reduce the negative environmental impacts of packaging and packaging waste. Specifically, the proposal aims to: reduce the production of packaging waste; promote a circular economy for packaging in a cost-effective manner; foster the uptake of recycled content within packaging. The proposal introduces new rules regarding packaging placed on the EU market, specifically: Recyclability: all packaging placed on the market must be recyclable. Packaging recyclability will be measured on a scale from A to E, where E corresponds to non-recyclable packaging, which will consequently be banned from the market; Reusability: all packaging placed on the market must be designed and used in a way that allows it to be reused as many times as possible. Economic operators placing reusable packaging on the market must ensure the existence of a reuse system for such packaging. Furthermore, certain single-use packaging will be explicitly banned (for example, single-use packaging for fresh fruits and vegetables, as well as miniature single-use packaging like shampoo bottles); Dimensions: every packaging unit must be reduced to the minimum necessary dimensions in terms of weight and volume. It must be ensured that the empty space ratio does not exceed 40% of the total packaging volume; Use of recycled content: the plastic parts of packaging must contain a specific percentage of recycled content recovered from post-consumer plastic waste for each packaging unit. In addition, regarding the first two points (recyclability and reusability), it will become mandatory to display: harmonized symbols across Europe on bins and packaging to indicate sorting, as well as on packaging to show reusability. This includes the obligation to add, by January 1, 2028, labels that allow for the separate collection of each material; QR codes to be added to packaging to provide consumers with more information on the reusability of the product's packaging and to indicate recycling collection points. Find out more: “Recycled paper and recyclable paper: the differences between the two processes”

Sustainable and recycled paper for product packaging: case studies. One of the sectors where a significant change is being pursued is product packaging. The use of sustainable and recycled paper for packaging has become an increasingly popular and environmentally conscious option. In this article, we will examine some case studies of companies that have adopted this practice and the benefits achieved. Read also: “Reducing the environmental impact of packaging: what Europe mandates” The concept of sustainable packaging Sustainable packaging focuses on utilizing eco-friendly materials that have a reduced impact on the environment, such as recycled paper or paper sourced from certified forests. This practice helps preserve natural resources while reducing energy consumption and greenhouse gas emissions. Using sustainable paper for product packaging offers numerous advantages, including: Reduction of CO2 emissions: manufacturing recycled paper generates fewer carbon dioxide emissions compared to virgin paper or plastic; Forest preservation: using paper from certified forests or recycled sources reduces the need to cut down new trees, helping to protect forests; Lower waste generation: recycled paper is biodegradable, thereby decreasing the overall volume of waste generated by packaging; Positive brand image: adopting sustainable packaging practices can boost a company's reputation and image in the eyes of consumers; Resource savings: recycling paper reduces the consumption of energy and water required for virgin paper production. Case Study 1: EcoBeauty Cosmetics EcoBeauty Cosmetics is a cosmetics company committed to sustainability and ethics. Recently, they shifted the packaging of many of their products, transitioning from plastic to sustainable paper. By using 100% recycled paper, they significantly reduced their carbon footprint and plastic waste. The result was an attractive and eco-friendly packaging that drew in new eco-conscious customers. The company also openly communicated this sustainable choice through its marketing campaigns, thereby earning further customer appreciation and loyalty. Case Study 2: GreenTech Electronics GreenTech Electronics is an electronic device manufacturer. Fully aware of the growing issue of e-waste (electronic waste), the company decided to replace its traditional packaging, made mainly of plastic and foam, with a more eco-friendly solution. They adopted sustainable and recycled paper, substantially reducing the amount of packaging waste generated. Furthermore, they launched an awareness campaign on the benefits of recycling their products, encouraging customers to return obsolete devices for recycling. This initiative helped the company build a reputation for environmental responsibility and earn the trust of green consumers. Case Study 3: Patagonia Patagonia, a well-known outdoor clothing company, has long been committed to reducing the environmental impact of its products. In 2018, the company introduced packaging made from 100% post-consumer recycled paper for its items. This choice allowed for significant savings in water and energy, while also lowering CO2 emissions. Moreover, the packaging is easily recyclable, thus promoting a culture of recycling among consumers. Case Study 4: Lush Lush, a leading company in the body care and cosmetics industry, has long embraced sustainability as a core value. In 2019, they started using paper sourced from sustainable origins, such as bamboo and organic cotton, for their packaging. This paper is biodegradable and compostable, offering an ecological alternative to traditional plastic solutions. In addition, Lush took an innovative approach by deploying a water-based printing technique, further minimizing environmental impact. Case Study 5: Nivea Nivea uses natural materials like paper and cardboard for much of its packaging, firmly believing that wood-based materials must be sustainably sourced to protect the planet from deforestation. Nivea has defined a “Sustainable Paper and Cardboard” policy aimed at adopting 100% sustainable materials worldwide. The guideline mandates the use of recycled or FSC ("Forest Stewardship Council") certified paper and cardboard. FSC certification ensures that wood-based products come from responsibly managed forests that provide environmental, social, and economic benefits. As early as 2019, 100% of their folding boxes were made from FSC-certified material. Now, the brand is working intensively on transitioning other paper materials to FSC-certified or recycled paper. Companies that invest in eco-friendly packaging solutions do not just protect the environment; they also increase customer trust. Sustainable paper is an important step toward creating a more eco-friendly future, and businesses should seriously consider this option to contribute to a greener and more sustainable world. Cart-One has always been a promoter and implementer of the circular economy, the produce-consume-regenerate-recover model, so that our production waste turns back into paper reels and then into boxes within our plants. We believe in using clean and innovative technologies, eco-design intended as a packaging engineering concept that pays maximum attention to raw material savings and waste reduction, alongside the continuous improvement of our manufacturing processes aimed at lowering our impacts on water, air, and soil. Contact us for more information or to request a free quote for your packaging. See also: “No compromises in Europe on the packaging regulation: the Italian stance”

The food industry is increasingly aware of the importance of environmental sustainability. In this context, material recycling and reuse play a crucial role in reducing the environmental impact of the entire production chain, from the factory to the consumer and the end business. Sustainability: recycling and reuse for a second life of materials. This article will explore how our commitment can support companies across various food sectors in adopting sustainable practices through our innovative packaging. Read also: “Eco-sustainability and packaging: a review of 2023” Recycling and reuse against the environmental emergency We live in an era where the environmental crisis is an inexorable reality. Natural resources are depleted, waste is increasing, and climate change is becoming more and more evident. In this scenario, it is vital to adopt practices that reduce environmental impact and promote sustainability. Recycling is one of the most powerful tools available to reduce pollution and preserve natural resources. Separating waste, recovering materials, and reintroducing them into the production cycle is a practice that everyone can adopt. Aluminum, plastic, paper, and glass are just a few examples of materials that can be recycled to reduce the use of virgin resources. Reuse goes beyond mere recycling, encouraging creativity and reflection on our consumer society. Reusing objects or materials instead of throwing them away can mean less production of new goods and, consequently, a smaller amount of waste. Furthermore, reuse promotes the idea that every object has the potential for a second life. Sustainability as a competitive advantage in B2B The food industry is constantly evolving, driven by the need to adopt sustainable practices. Cart-One is actively committed to meeting the specific needs of each product sector. In partnership with its customers, Cart-One offers a flexible and efficient service, developing optimization projects and eco-sustainable solutions that contribute to giving materials a second life. Pasta and Bakery: Cart-One develops customized biodegradable packaging, reducing waste and ensuring a positive ecological footprint; Water, alcoholic, and non-alcoholic beverages: the bottles produced by Cart-One for the water and beverage sector are engineered to be recyclable and robust, offering a sustainable option without compromising quality; Canned tuna: innovative packaging solutions, meeting the specific needs of the customer for a more sustainable supply chain; Fruit, vegetables, and dairy: Cart-One works with fruit, vegetable, and dairy suppliers to optimize packaging, reducing unnecessary materials and promoting more sustainable logistics; Sweets and chocolate: eco-friendly packaging solutions, helping to reduce costs and demonstrating a tangible commitment. Active collaboration for a sustainable future Cart-One is not just a packaging supplier, but an active partner in the transition toward sustainable practices. Our collaboration with food industry companies aims to develop concrete cost reduction and optimization projects, while ensuring a positive environmental footprint. Through the flexibility of our services, open collaboration with clients, and continuous research into sustainable solutions, we guide companies and individuals toward an eco-friendly future. To facilitate the ecological transition, businesses can still implement a series of best practices, such as: Environmental audit: a thorough analysis of the environmental impact of one's production chain; Research and development: to discover new sustainable materials and processes; Effective communication: transparently communicating sustainable initiatives to businesses and end consumers; Participation in environmental initiatives: to demonstrate ongoing commitment. Adopting sustainable practices in the food industry not only helps preserve our environment but can also serve as a competitive advantage in the B2B market. Companies investing in sustainability today are building the foundations for a greener and more prosperous future. Cart-One stands out for its deep sensitivity toward environmental protection policies. We have always been not just supporters but active players in the circular economy. Our production model embraces the concept of "produce, consume, regenerate, recover", transforming our production waste into a new reel and, subsequently, into a box within our plants. Contact us for more information or to request a free quote for your packaging. To learn more: “Sustainable and recycled paper for product packaging: case studies”

Global attention to environmental sustainability has led to a significant increase in demand for "green" products and services. In the packaging industry, this trend translates into growing attention toward recycled, biodegradable, and compostable materials, as well as production processes with a low environmental impact. However, this rising sensitivity has also opened the door to unfair commercial practices, such as greenwashing. Greenwashing: the new regulatory framework and implications for packaging companies. This insidious practice, which consists of presenting a corporate image that is greener than it actually is, harms consumers, honest companies, and the environment itself. To counter this phenomenon, the European Commission has proposed new rules aimed at ensuring transparency and reliability of environmental information on products. Read also: “Which packaging will be banned by 2030?” Greenwashing: a pitfall for consumers and companies Greenwashing, literally "window-dressing environmentalism," is a marketing strategy aimed at presenting a corporate image that is more sustainable than it actually is. In the packaging sector, this practice can manifest itself in several ways: Vague and unverifiable claims: terms like "eco-friendly," "green," "natural," or "sustainable" are often used without a clear definition or supporting evidence. Selective emphasis: the company focuses on a single "green" aspect of the product (for instance, using a small percentage of recycled material), while ignoring other negative environmental impacts. Misleading imagery: using colors, images, or symbols that evoke nature (such as green leaves or animals) can lead consumers to believe a product is eco-friendly, even if it is not. Greenwashing is not just an ethical issue, but it also carries serious practical consequences: Harm to consumers: consumers are deceived and led to make purchasing choices based on false or incomplete information. Harm to honest companies: companies that genuinely invest in sustainable practices are penalized by the unfair competition of those practicing greenwashing. Harm to the environment: greenwashing delays the transition toward a truly sustainable economy by diverting attention away from real environmental problems. The new European regulatory framework toward transparency The European Commission has recognized the severity of the greenwashing issue and proposed new rules to counter it. These regulations, presented on March 22, 2024, aim to provide consumers with clearer and more reliable information on product sustainability, while protecting companies that operate in a truly sustainable manner. The new proposals include: Stricter rules for "green claims": companies must provide solid scientific evidence to support any environmental claim, avoiding vague or exaggerated terms. They will also need to assess the product's entire life cycle, from production to disposal, to ensure claims are comprehensive and accurate. Mandatory independent verification: all environmental claims must be verified by accredited, independent third parties before being communicated to consumers. This will guarantee the reliability of information and reduce the risk of greenwashing. Regulation of environmental labels: the proliferation of different and often unclear environmental labels has created confusion among consumers. The new rules aim to limit this proliferation, allowing only new labeling schemes developed at the European level and based on strict, transparent criteria. Implications for packaging companies The new European regulations represent a significant challenge for packaging companies, but they also offer major opportunities: Challenges: Greater transparency and accountability: companies will have to be more transparent when communicating the environmental credentials of their products and take responsibility for ensuring the accuracy of the information provided. Investments in independent verification: companies will need to invest in independent verification processes to ensure compliance with the new rules. Risk of sanctions: companies that fail to comply with the new rules will face financial penalties and reputational damage. Opportunities: Competitive advantage: companies that invest in sustainable practices and transparently communicate their environmental credentials can differentiate themselves from the competition and win consumer trust. Increased sales: consumers are increasingly willing to pay a premium for sustainable products, and the new rules will facilitate their choices. Improved corporate image: a concrete commitment to sustainability can enhance the company's image and attract new customers and investors. How to choose sustainable packaging suppliers The growing focus on environmental sustainability is also influencing purchasing decisions for B2B companies. To ensure that the chosen packaging is truly sustainable and compliant with the new European regulations, it is important to consider the following aspects when selecting suppliers: Transparency and traceability: favor suppliers that offer clear, detailed information regarding the environmental impact of their products and processes across all stages of the life cycle. Request documentation certifying the origin of materials, production processes used, and disposal methods. Sustainable innovation: opt for suppliers that invest in research and development to create innovative, low-impact packaging solutions. Verify the use of recycled, biodegradable, or compostable materials, and the adoption of energy-efficient manufacturing processes. Transparent communication: be wary of vague or generic claims about sustainability. Favor suppliers that provide concrete, verifiable data backed by recognized environmental certifications. Expertise and advisory: choose suppliers that demonstrate solid expertise in sustainability and can offer personalized advice to identify the most suitable packaging solutions for the specific needs of the company. Independent verification: ensure that the suppliers' environmental claims have been verified by independent, accredited certification bodies. This will guarantee the reliability of the information and compliance with the new European regulations. By following these guidelines, B2B companies can choose packaging suppliers that not only deliver quality products but also contribute to a more sustainable future for both the environment and the business. Greenwashing is an obstacle to the transition toward a circular and sustainable economy. The new European rules represent a major step toward a more transparent and responsible market, where companies investing in sustainable practices are rewarded and consumers can make informed choices. Packaging companies that successfully embrace this challenge will have the opportunity to thrive in a fast-evolving market, while contributing to a more sustainable future for all. You might also be interested in: “Assocarta signs the “Antwerp Declaration for a European Industrial Deal””

We live in an era where fake news is a daily occurrence, but this does not only concern the digital world. Paper, cardboard, and their recycling are also frequently at the center of misconceptions and wrong ideas, which end up being considered true simply because they are widespread. Unveiling false myths about paper and its recycling: truths and lies to debunk. In this article, we will unveil some of the most common myths related to paper and its environmental impact, providing concrete data and irrefutable truths. Discover how paper can be one of the most sustainable resources and why it is important to continue using and recycling it responsibly. See also: “Packaging: paper is the fastest-growing food packaging material” Myth 1: paper destroys forests The truth: A common misconception is that paper production is one of the main drivers of deforestation. However, only 12% of the world's timber is used for paper production. Most deforestation is caused by the conversion of forests into agricultural land and by the timber industry for other purposes, such as construction. Furthermore, the European paper industry is committed to using wood from sustainably managed forests. This wood often comes from thinning operations necessary to maintain forest health and from residues of other industries, such as sawmills. Myth 2: reducing paper consumption will save forests The truth: The European paper industry adopts sustainable forest management, planting three trees for every tree harvested. This approach has contributed to an annual increase in European forests equivalent to 1.5 million football fields. In Italy, forests grow by 6,450 km² each year, the equivalent of 4,363 football fields. These data show that paper production and use, when managed correctly, can be compatible with forest conservation and expansion. Myth 3: all paper should be recycled The truth: Paper is already one of the most recycled materials in Europe, with over 72% of utilized paper being recycled. This makes paper one of the most recycled materials overall. In Italy too, more than half of the paper produced comes from recycling. However, certain types of paper require virgin fibers to meet specific quality standards, making the use of kraft paper necessary in some specific cases. Myth 4: paper production is polluting The truth The paper industry represents an example of excellence in using clean technologies. Italy is a leader in the European Ecolabel certification, which attests to the ecological excellence of the product. Modern technologies used in paper production allow for minimizing environmental impact, making paper an increasingly sustainable product. Myth 5: paper contributes significantly to CO2 emissions The truth: Paper is a natural, renewable, and recyclable product that helps curb CO2 emissions. Comparative studies show that reading a paper newspaper every day produces 20% less CO2 than reading the news online for about 30 minutes. This demonstrates that paper, although often perceived as less eco-friendly than digital, actually has a relatively small environmental impact. Myth 6: paper production consumes a lot of energy The truth Energy consumption for paper production is comparable to other daily activities. A person's average annual paper consumption is 200 kg, requiring 500 kWh of electricity, equivalent to keeping a 60W light bulb turned on for a year. This consumption is comparable to that of household appliances on stand-by for an entire year, showing that paper production is not excessive from an energy perspective. Myth 7: paper is obsolete and unnecessary The truth Paper has been a fundamental means of communication for over 2000 years and continues to be so even in the digital age. It is indispensable in our daily life for culture, information, hygiene, and protection. It is a natural, renewable, and recyclable product, unsurpassed in durability and practicality. Despite the advent of digital, paper remains a core element of our society. Myth 8: paper is synonymous with bureaucracy The truth Paper is not responsible for bureaucratic inefficiency. It is simply a tool used in public and private offices. The quality and efficiency of services depend on how they are managed, not on the paper. Indeed, paper is a versatile and indispensable support for many aspects of our daily life. Myth 9: paper production wastes water The truth: The paper industry has become increasingly sustainable over the years. Today, to produce a ton of paper, 24 cubic meters of water are used, compared to 100 cubic meters in the 1970s. Furthermore, 90% of the water used is recycled, with only 10% being fresh input. This demonstrates the efficiency and sustainability of modern production processes. Debunking these myths is essential to better understand the importance of paper and its recycling. Paper is a sustainable, renewable, and recyclable material that continues to play a fundamental role in our society. Promoting accurate information can help counter false beliefs and improve recycling practices, contributing to a healthier environment. Investing in knowledge and awareness of sustainable practices related to paper is a vital step toward a greener and more responsible future. You might also be interested in: “Which packaging will be banned by 2030?” Source: Comieco

The Italian paper sector is facing an epochal transition phase toward sustainability and decarbonization, with the goal of drastically reducing CO₂ emissions and aligning with European standards for climate neutrality. Presented in Rome, the Assocarta study examined strategies for a competitive decarbonization of the paper industry, highlighting the challenges and opportunities linked to electrification and the use of renewable energy sources. Towards decarbonization: the Italian paper industry and the challenges of the green transition. In this article, we will explore the key points of the study and how Cart-One's initiatives fit into this framework of environmental sustainability. To learn more: “29th Comieco Report: paper and cardboard recycling in Italy, 2023 marks a new historic record” Decarbonization and competitiveness for the paper sector The path toward decarbonization is not only a necessity for the protection of the planet, but also a challenge that can transform into a competitive advantage for companies in the paper sector. According to the Assocarta study, the Italian paper sector can become a model of excellence in Europe thanks to a mix of green technologies and innovative solutions to reduce the carbon footprint. Assocarta emphasizes that Italy, with a very prominent paper production at a European level, finds itself needing to implement concrete measures to reduce emissions. Among the proposals put forward by the study, the electrification of processes and the adoption of renewable energy sources emerge as key elements to accelerate the energy transition and maintain the sector's competitiveness. Electrification and green sources: strategies for the energy transition Assocarta identifies the electrification of processes as one of the main strategies to reduce CO₂ emissions. The use of electricity from renewable sources can represent an effective and sustainable solution to power paper industries, reducing dependence on fossil fuels. However, this transition requires significant investments in new technologies and adequate energy infrastructures. Despite the initial costs, electrification offers numerous long-term benefits, including greater energy efficiency and a significant reduction in emissions. In parallel, the adoption of renewable energy sources, such as solar and wind, can further contribute to making the paper sector more sustainable. The Assocarta study suggests that, by combining these sources with energy storage solutions, paper mills could reduce their energy dependence and optimize the use of available resources. Sustainability in packaging: Cart-One's commitment In the context of this transition toward decarbonization, Cart-One is actively committed to promoting sustainable practices in packaging production. By using recycled materials and adopting energy-efficient production processes, Cart-One contributes to reducing the sector's environmental impact. These actions not only favor the environment, but also make it possible to offer eco-friendly packaging solutions, responding to the growing consumer demand for sustainable products.  Cart-One is implementing strategies that support the transition toward a greener packaging, with the goal of reducing CO₂ emissions and optimizing the use of energy resources. Investing in sustainable practices is now a necessary step to meet market needs and to contribute to achieving European climate neutrality targets by 2050. Towards a sustainable future: opportunities and challenges The Assocarta study highlights that, to achieve complete decarbonization, a concerted effort is required among companies, institutions, and citizens. Incentives and political support will be essential to allow companies to face investment costs for the energy transition. Furthermore, the spread of a sustainability culture among businesses and environmental awareness among consumers represent crucial levers to stimulate change.   For the paper sector, adopting decarbonization strategies is not just an environmental commitment, but a true opportunity to innovate and stand out in a market increasingly oriented toward sustainability. The decarbonization of the paper sector represents a challenge and an opportunity for Italy, which can become a point of reference in Europe for sustainable production. With concrete initiatives and targeted investments in green technologies, Cart-One positions itself at the forefront of the path toward low-carbon production. The future of packaging is increasingly green, and Cart-One is ready to do its part to drive the change. Contact us for more information. See also: “Paper and cardboard recycling: an unprecedented success in 2023”

In recent years, the agricultural sector has undergone a profound transformation, driven by the urgent need to adopt sustainable packaging to reduce environmental impact and meet new market expectations. More and more agricultural businesses are choosing sustainable packaging. Agricultural companies, both large and small, are redefining their packaging strategies by turning to eco-friendly, recyclable, and biodegradable materials, in line with European directives promoting the circular economy. Read also: “Overpackaging: sustainable packaging starts with simplicity” Regulatory Drivers and European Policies In 2024, the European Parliament strengthened regulations on packaging and packaging waste to encourage supply chains, including the agri-food sector, to invest in green solutions that reduce waste and pollution. The goal is to reduce waste generation, increase the share of recyclable packaging, and discourage the use of non-compostable plastics. The key points of the new regulation are: Reduction of single-use packaging; Incentives for the adoption of biodegradable and compostable bioplastics; Mandatory clear labeling to facilitate waste separation and recycling; Promotion of eco-friendly packaging design. The Most Widely Used Materials in Sustainable Agricultural Packaging Italy ranks among the most advanced countries in the field of sustainable packaging, thanks to research and innovation in raw materials. Among the materials most commonly used by agricultural companies for sustainable packaging is corrugated cardboard, chosen for its light weight and ease of recycling, making it ideal for packaging fruit and vegetable products. Recycled paper is used for boxes and cartons, offering a low environmental impact alternative. The adoption of compostable bioplastics, derived from plant-based sources, is becoming increasingly widespread, particularly for bags and protective films used in agriculture. Another example is molded pulp, valued for its biodegradability and protective properties, and widely used in trays and egg packaging. These materials meet both preservation and transportation needs, integrating seamlessly into the new models of sustainable supply chains adopted by the agricultural sector. The Perspective of Italian Agricultural Businesses A recent survey by Coldiretti shows that more than 60% of agricultural businesses consider packaging sustainability a strategic driver of competitiveness. Choosing green packaging represents a dual opportunity: enhancing the value of agricultural products while improving corporate reputation among consumers, who are increasingly sensitive to environmental issues. Consumer Impact and the Role of Large-Scale Retail The ongoing transformation also reflects changing consumer habits in Italy: for 74% of consumers, the presence of sustainable packaging is a key factor when purchasing agri-food products. Large-Scale Retail Distribution (GDO) plays a significant role by steering suppliers toward eco-packaging solutions and encouraging low-impact supply chains. Sustainable packaging is perceived not only as a guarantee of product quality but also as a distinctive sign of the social and environmental responsibility of agricultural businesses. Beyond Materials: Innovation in Design and Life Cycle Management The commitment to sustainable packaging goes beyond material selection. The most innovative companies are investing in: Design for recycling: packaging made up of easily separable components. Collection and return systems for customer packaging; The use of low-energy-consumption processes with reduced CO₂ emissions. These approaches, based on the principles of environmental sustainability and eco-design, help close the packaging life cycle and reduce the risk of improper disposal. Concrete Benefits and Future Prospects Adopting eco-friendly packaging solutions allows agricultural businesses to: Access new markets; Improve product traceability through sustainable digital labeling; Reduce waste management and disposal costs; Strengthen competitiveness and brand positioning within the sustainable agri-food supply chain. The transition toward sustainable packaging in agriculture is expected to accelerate in the coming years, driven by the expectations of younger generations and the growing demand for “green” products. Contact us for more information. You may also be interested in: “Updates on Packaging Regulations: Towards Safe, Sustainable, and Circular Packaging”

In 2025, the purchasing choices of Italians will be increasingly guided by three major trends: health consciousness, savings, and sustainability. According to data from the Nomisma Consumer Goods Packaging Observatory, presented at the Marca Fair in Bologna, packaging plays a fundamental role in influencing consumer preferences. But how can packaging become a strategic ally to respond to these new needs?   Sustainable packaging: what influences Italian consumers' purchases. Let's discover together how packaging can transform into a key element for more conscious and responsible consumption.   To learn more: “News on packaging regulations: towards safe, sustainable, and circular packaging”   What are Italian consumers looking for in 2025? In 2025, Italians will be increasingly careful with their purchasing choices, trying to balance health, savings, and eco-sustainability. The Nomisma Observatory identified three main drivers that will guide consumer decisions. Health consciousness will play a key role: 46% of Italians consider a food product healthy if it is minimally processed. Furthermore, 34% prefer foods free of additives, colorants, and added sugars, while 32% lean towards products with low or no fat. Savings remain another determining factor, with a strong focus on economic value that pushes retailers to offer quality products at affordable prices. Sustainability completes the picture, with 46% of consumers considering a product truly sustainable only if it has ecological packaging. In addition, 43% of Italians prefer local or zero-km products, while 42% prefer to buy items produced with reduced CO2 emissions. These data highlight how consumption choices are increasingly oriented not only towards health and savings, but also towards respect for the environment, with growing attention to sustainable packaging as a distinctive element in the purchasing decision.   The role of packaging: more than just a wrapper Packaging represents a true communication tool with the consumer. According to the Observatory, packaging acts as a "sentinel", meaning the first element that influences the perception of a product's sustainability. What makes packaging truly sustainable? Completely recyclable: 51% of Italian consumers look for packaging that can be easily recycled. Reduction of overpackaging: 43% prefer essential packaging, free of superfluous wrapping. Renewable materials: 40% of respondents appreciate the use of green raw materials. Low CO2 emissions: for 35% of consumers, it is important for the packaging to have a reduced environmental impact.   Health consciousness and sustainability: a winning pair When it comes to healthy products, sustainable packaging becomes even more relevant. 73% of consumers believe it is essential for healthy foods to have green packaging, a percentage that rises to 76% for foods with a low environmental impact. Retailers know very well that eco-friendly packaging is not just a matter of image, but also an effective way to align with environmental regulations. Offering private label (MDD) products with sustainable packaging allows them to meet consumer expectations and strengthen the brand's positioning in the market.   The challenges of sustainable packaging: costs and regulations Among the main obstacles are the costs of raw materials, which are often higher compared to traditional materials. Added to this is the continuous evolution of environmental laws, making it difficult to plan long-term strategies for packaging. Even the availability of sustainable materials can be an issue, since it is not always possible to find stable supplies at competitive costs. Despite these difficulties, choosing green packaging can turn into a real opportunity for companies. Managing to overcome these obstacles means standing out in the market and responding effectively to the growing demand for sustainability from consumers. Ecological packaging can become a strategic element, capable of enhancing the product and strengthening the brand image in a market increasingly oriented towards respecting the environment.   Cart-one: packaging solutions that make a difference Cart-One proposes itself as the ideal partner for companies that want to make packaging an added value for their brand. Our solutions are designed to: Reduce environmental impact: using materials that respect the environment. Avoid overpackaging: offering smart packaging that optimizes space and minimizes waste. Guarantee product quality: thanks to packaging that maintains food freshness and safety. Our goal is to create a more sustainable packaging lifecycle, from the choice of raw materials to disposal, helping companies comply with environmental regulations and satisfy consumer expectations. Packaging as a tool for success in 2025 Packaging is a strategic element that can directly influence purchasing choices. Health consciousness, savings, and sustainability are the new priorities for Italians, and well-designed packaging can effectively respond to these needs.   Cart-One is ready to support companies in this transition, offering packaging solutions that improve the consumer experience and contribute to a greener future. Want to make your packaging a strategic asset for your brand? Contact us and discover how our solutions can help you make a difference.   See also: “Packaging Cost Optimization 2025: strategies for efficiency, sustainability, and savings”   Source: Il Sole 24 ore

2025 is shaping up to be a crucial year for companies seeking to improve operational efficiency and control costs, particularly in a context of financial uncertainty and increasing competitive pressure. Packaging cost optimization is becoming a strategic lever, capable of positively influencing not only business performance but also customer satisfaction and environmental impact. Packaging Cost Optimization 2025: Strategies for Efficiency, Sustainability, and Cost Savings. With Cart-One, packaging becomes a true business asset, combining technology, sustainability, and innovation to deliver tangible results. Read also: “Packaging, Sustainability, and the Role of the Responsible Consumer: A Global Challenge” Why Packaging Cost Optimization Is Essential In today’s landscape, characterized by constantly evolving markets and increasingly stringent regulations, companies must review their packaging processes to avoid costly waste and inefficiencies. Poorly designed packaging can result in: Product damage during transportation, leading to returns and additional costs. Higher storage expenses caused by excessive packaging materials. A negative environmental impact that increases disposal costs and regulatory taxes. Investing in efficient packaging processes not only helps reduce operating costs but also improves customer perception of the product while contributing to a more sustainable future. Key Strategies for Packaging Optimization in 2025 1. Material Reduction and Efficient Resource Use A key factor in controlling costs is the careful selection of packaging materials. Choosing the right materials and dimensions helps reduce waste and enables companies to: Reduce the amount of material required, lowering procurement costs. Cut storage expenses through leaner and more efficient inventory management. Limit disposal costs, as using less material generally results in lower fees under industry regulations. With Cart-One, businesses can adopt optimized material solutions designed to provide maximum product protection while minimizing resource consumption. 2. End-of-Line Optimization and Process Automation The final stage of packaging, known as the “end-of-line” process, is one of the most critical operational areas. An efficient packaging system that incorporates automation offers numerous benefits: Speed and productivity: automated systems reduce processing times and increase production capacity. Error reduction: automating manual operations minimizes mistakes and ensures greater packaging accuracy. Load optimization: well-designed packaging maximizes space utilization, reducing transportation costs and improving volumetric efficiency. Cart-One supports end-of-line optimization through customized solutions that integrate manual, semi-automatic, and fully automated systems, helping companies handle production peaks without relying on temporary staff. 3. Product Protection and Reduced Transport Damage Effective packaging must provide maximum product protection, especially for fragile items or products sensitive to temperature fluctuations. Inadequate packaging can lead to costly damage and lower perceived product quality. To address these challenges, companies can implement: Temperature and impact indicators: tools capable of monitoring transportation conditions in real time and reporting anomalies, allowing prompt corrective action. Protection-oriented packaging design: the use of materials and structures that absorb shocks and reduce the risk of damage during handling and transportation. Cart-One’s solutions ensure that every package provides optimal protection, guaranteeing that products arrive at their destination in perfect condition. 4. Optimized Order and Material Management Effective packaging material order management is essential for avoiding waste and unnecessary costs. Bulk purchasing strategies often generate excess inventory, tying up company liquidity and occupying valuable warehouse space. To optimize this aspect, companies should: Plan orders according to actual production requirements. Partner with reliable suppliers offering just-in-time solutions, ensuring a continuous and properly calibrated supply. Constantly monitor inventory levels to minimize the risk of unnecessary stock accumulation. Cart-One provides comprehensive support in order management, helping businesses align supplies with production needs and reduce warehousing costs. Sustainable Packaging: A Benefit for Both Business and the Environment Beyond economic benefits, packaging optimization has a positive impact on environmental sustainability. By reducing material usage and improving packaging design, companies can achieve: Lower CO₂ emissions: more compact and efficient packaging reduces transportation space requirements, lowering both costs and environmental impact. Improved recyclability: the use of recycled or 100% recyclable materials facilitates disposal and supports a circular economy model. Operational efficiency: reduced packaging times and automated processes lead to better resource management and a lower environmental footprint. At a time when consumers are increasingly attentive to environmental issues, sustainable packaging has become an important differentiator, strengthening brand reputation. 2025 represents a year of both challenges and opportunities for companies looking to optimize packaging costs. Improving packaging processes, reducing material usage, automating end-of-line operations, and ensuring adequate product protection are essential steps for controlling operating expenses, increasing efficiency, and promoting environmental sustainability. Cart-One is the ideal partner to support you on this journey, offering customized, eco-friendly, and innovative packaging solutions. Investing in a packaging cost optimization strategy not only improves business performance but also contributes to a more responsible and sustainable future for everyone. Contact us today to discover how our solutions can make a difference for your business. You may also be interested in: “Towards Decarbonization: The Italian Paper Industry and the Challenges of the Green Transition”

Overpackaging, or the excessive use of materials to package a product, is one of the most pressing environmental and economic challenges facing businesses today. It increases production costs, generates more waste, and often results in a higher price for the end consumer. Yet avoiding unnecessary materials is possible—and beneficial for everyone. Overpackaging: Sustainable Packaging Starts with Simplicity. Fortunately, Italy can rely on one of the most efficient packaging recycling systems in Europe, with more than 75% of materials being recovered. This achievement has already enabled the country to exceed the environmental targets set by the European Union for 2030. However, there is still room for improvement. According to estimates, excessive packaging can increase a product’s cost by up to 30%. At the same time, consumers are becoming increasingly willing to pay more for products packaged in a sustainable way. You may also be interested in: “Packaging Cost Optimization 2025: Strategies for Efficiency, Sustainability, and Cost Savings” Why Is Overpackaging a Problem? Whenever a product is wrapped in more layers than necessary, valuable resources are consumed, including plastic, wood, energy, and water. The environmental impact increases significantly, leading to higher CO₂ emissions and an excess of materials that are not always recyclable. The habit of over-packaging products, often driven by marketing requirements or preservation needs, results in avoidable waste. From an economic perspective, excess packaging comes at a cost. More materials mean higher expenses, increased transportation weight, more storage space requirements, and greater complexity in managing the packaging life cycle. It is an approach that is no longer sustainable in today's market. How to Reduce Overpackaging Without Compromising Quality Today, companies have the opportunity to rethink the way they design packaging. A good example comes from an Italian pasta manufacturer that removed the traditional plastic window from its packaging and replaced it with a paper label. The result? 50 tonnes of plastic saved every year and an extremely positive response from consumers, who are increasingly attentive to sustainability values. Optimizing packaging does not simply mean making it lighter; it also means making it smarter. Companies can develop more compact and lightweight solutions, use biodegradable or recycled materials, and adopt intelligent formats that reduce the space required during transportation and storage. Corrugated cardboard, in particular, is perfectly suited to these needs: it is lightweight, durable, fully recyclable, and versatile enough for a wide range of industries and products. The Most Effective Solutions An effective strategy to combat overpackaging is based on five key principles: Designing essential and functional packaging, reducing size and weight without compromising product protection; Prioritizing eco-friendly materials such as paper, corrugated cardboard, or bioplastics; Choosing reusable or easily recyclable packaging solutions; Communicating the company's commitment to sustainable packaging in a transparent manner; Encouraging customers to make responsible choices through incentives and information. Cart-One’s Role in Cleaner Packaging Cart-One supports companies that want to make a difference. We provide corrugated cardboard packaging solutions designed to reduce material waste and improve efficiency throughout the logistics process. Our goal is simple: to help businesses combine environmental responsibility, functionality, and value, even through small changes that generate significant results. With tailor-made corrugated cardboard solutions, Cart-One is the ideal partner for companies looking to embrace essential, efficient, and sustainable packaging. Would you like to reduce waste and make your packaging truly sustainable? Contact us and let’s develop the right solution together. Read also: “Towards Decarbonization: The Italian Paper Industry and the Challenges of the Green Transition”