Recycled paper and recyclable paper: the differences between the two processes

Sustainability

Staff Cart-One 18/06/2026 0

Companies' interest in environmental protection is increasingly vibrant. Among these is certainly the paper and packaging industry, which is becoming ever more attentive to the health of our planet.

Recycled paper and recyclable paper: the differences between the two processes. The theme of sustainability is now close to the heart of most industrial activities. Paper, for example, is one of the most widely used materials in the world, and this is why, to reduce the environmental impact of its production, the use of recycled paper and recyclable paper is chosen with increasing frequency. However, there is still a great deal of confusion regarding the two products, given that they derive from two separate processes. In this article, we will explore precisely these differences.   Find out more: “Recyclable, compostable, biodegradable: what are the differences?”  

What is recycled paper

Recycled paper is produced from the waste of already used paper and not from plant cellulose. And since paper recycling leverages separate waste collection, it consequently does not cause the cutting down of additional trees. In fact, the production of recycled paper is based on the collection, processing, and recycling of paper items that have reached the end of their product life cycle. Just think that producing one ton of paper requires about 15 trees and the consumption of more than 400,000 liters of water and 7,600 kWh. Conversely, starting from the fiber of paper waste, about 95% is transformed into new paper; therefore, compared to other productions, using waste paper entails great savings in energy, water, and timber. The production process of recycled paper involves repeated phases of de-inking, grinding, and drying, during which the mechanical and chemical properties of the fibers, the degree of cellulose polymerization, and the structure of the components in general are altered. Overall, the process consists of several stages:

  • separate collection by consumers and businesses and storage in recycling centers;
  • selection of the waste paper and elimination of impure paper materials that are unsuitable for processing or of poor quality;
  • pressing of the waste and binding into bales;
  • shredding into paper micro-fragments;
  • bleaching with chemical decolorization;
  • removal of the ink printed on the waste paper;
  • pulping of the semi-finished product by adding hot water;
  • refining and elimination of impurities from the mixture;

  The final result is clean paper that is transformed into new paper using a process similar to that of producing virgin cellulose paper, which can be used to manufacture a wide range of paper products, such as printing paper and cardboard.  

What is recyclable paper

Recyclable paper is paper that can be recycled up to 7 times, beyond which the yield decreases because the fibers shorten and weaken. Specifically, recyclable material refers to all those waste items that can be reused to produce new objects identical to the waste, or new materials. Recycling an object means converting waste into a new object or a new material of the same value. In this regard, the raw materials that are recyclable today include paper and cardboard, wood, glass, aluminum, steel, fabrics, tires, and plastic. Recyclable paper is produced using virgin cellulose from trees that are grown specifically for paper production. Furthermore, recyclable paper must be produced using processes that minimize environmental impact so that it can be recycled repeatedly. The production process of recyclable paper follows these steps:

  • harvesting of virgin cellulose, which is obtained from trees through deforestation;
  • once harvested, the cellulose is shredded and transformed into a cellulose pulp;
  • the cellulose pulp is then mixed with water and other chemical substances to improve the strength and quality of the paper;
  • the mixture is then transferred into a machine, where it is separated into sheets and pressed to remove excess water;
  • the paper sheets are then dried and cut into the desired dimensions.

  It is important to note that the production process of recyclable paper requires a greater environmental impact compared to the production of recycled paper, as it involves deforestation to obtain the virgin cellulose. However, the use of sustainable processes can certainly reduce the environmental impact of recyclable paper production.  

Differences between recycled paper and recyclable paper

Often, recycled paper and recyclable paper are erroneously used as synonyms. However, they represent two different processes. Let us assume that, until recently, white paper created from cellulose fiber and obtained from tree wood was the only type of paper available on the market. Today, fortunately, companies give more and more space to the use of recycled paper, obtained from waste paper, which in turn is derived from separate waste collection. The main difference between recycled paper and recyclable paper is, in fact, the production process:

  • recycled paper uses used paper and is produced using less water and energy compared to virgin cellulose paper, making it a more sustainable choice. Furthermore, the production of recycled paper reduces the amount of paper destined for landfills.
  • recyclable paper uses virgin cellulose. It has the advantage of being able to be recycled more times compared to recycled paper. The production process begins with the harvesting of virgin cellulose, which is obtained from trees through deforestation. Once harvested, the cellulose is shredded and transformed into a cellulose pulp.

  In general, the use of recycled and recyclable paper is undoubtedly an important step toward reducing the environmental impact of paper production.   Cart-One has always been a creator and promoter of the circular economy, pursuing the produce-consume-regenerate-recover model, so that production waste becomes a reel and a box again thanks to the use of clean and innovative technologies, and an ecodesign aimed at saving raw materials and preventing waste. Indeed, Cart-One is committed every day to decreasing impacts on water, air, and soil, ensuring a high-quality, efficient, and eco-sustainable service. Discover all our products and contact us for more information or to receive a free quote for your business.   Read also: “Paper packaging in the digital era and the circular economy”

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Staff Cart-One 18/06/2026

Sustainable and recycled paper for product packaging: case studies
Sustainable and recycled paper for product packaging: case studies. One of the sectors where a significant change is being pursued is product packaging. The use of sustainable and recycled paper for packaging has become an increasingly popular and environmentally conscious option. In this article, we will examine some case studies of companies that have adopted this practice and the benefits achieved. Read also: “Reducing the environmental impact of packaging: what Europe mandates” The concept of sustainable packaging Sustainable packaging focuses on utilizing eco-friendly materials that have a reduced impact on the environment, such as recycled paper or paper sourced from certified forests. This practice helps preserve natural resources while reducing energy consumption and greenhouse gas emissions. Using sustainable paper for product packaging offers numerous advantages, including: Reduction of CO2 emissions: manufacturing recycled paper generates fewer carbon dioxide emissions compared to virgin paper or plastic; Forest preservation: using paper from certified forests or recycled sources reduces the need to cut down new trees, helping to protect forests; Lower waste generation: recycled paper is biodegradable, thereby decreasing the overall volume of waste generated by packaging; Positive brand image: adopting sustainable packaging practices can boost a company's reputation and image in the eyes of consumers; Resource savings: recycling paper reduces the consumption of energy and water required for virgin paper production. Case Study 1: EcoBeauty Cosmetics EcoBeauty Cosmetics is a cosmetics company committed to sustainability and ethics. Recently, they shifted the packaging of many of their products, transitioning from plastic to sustainable paper. By using 100% recycled paper, they significantly reduced their carbon footprint and plastic waste. The result was an attractive and eco-friendly packaging that drew in new eco-conscious customers. The company also openly communicated this sustainable choice through its marketing campaigns, thereby earning further customer appreciation and loyalty. Case Study 2: GreenTech Electronics GreenTech Electronics is an electronic device manufacturer. Fully aware of the growing issue of e-waste (electronic waste), the company decided to replace its traditional packaging, made mainly of plastic and foam, with a more eco-friendly solution. They adopted sustainable and recycled paper, substantially reducing the amount of packaging waste generated. Furthermore, they launched an awareness campaign on the benefits of recycling their products, encouraging customers to return obsolete devices for recycling. This initiative helped the company build a reputation for environmental responsibility and earn the trust of green consumers. Case Study 3: Patagonia Patagonia, a well-known outdoor clothing company, has long been committed to reducing the environmental impact of its products. In 2018, the company introduced packaging made from 100% post-consumer recycled paper for its items. This choice allowed for significant savings in water and energy, while also lowering CO2 emissions. Moreover, the packaging is easily recyclable, thus promoting a culture of recycling among consumers. Case Study 4: Lush Lush, a leading company in the body care and cosmetics industry, has long embraced sustainability as a core value. In 2019, they started using paper sourced from sustainable origins, such as bamboo and organic cotton, for their packaging. This paper is biodegradable and compostable, offering an ecological alternative to traditional plastic solutions. In addition, Lush took an innovative approach by deploying a water-based printing technique, further minimizing environmental impact. Case Study 5: Nivea Nivea uses natural materials like paper and cardboard for much of its packaging, firmly believing that wood-based materials must be sustainably sourced to protect the planet from deforestation. Nivea has defined a “Sustainable Paper and Cardboard” policy aimed at adopting 100% sustainable materials worldwide. The guideline mandates the use of recycled or FSC ("Forest Stewardship Council") certified paper and cardboard. FSC certification ensures that wood-based products come from responsibly managed forests that provide environmental, social, and economic benefits. As early as 2019, 100% of their folding boxes were made from FSC-certified material. Now, the brand is working intensively on transitioning other paper materials to FSC-certified or recycled paper. Companies that invest in eco-friendly packaging solutions do not just protect the environment; they also increase customer trust. Sustainable paper is an important step toward creating a more eco-friendly future, and businesses should seriously consider this option to contribute to a greener and more sustainable world. Cart-One has always been a promoter and implementer of the circular economy, the produce-consume-regenerate-recover model, so that our production waste turns back into paper reels and then into boxes within our plants. We believe in using clean and innovative technologies, eco-design intended as a packaging engineering concept that pays maximum attention to raw material savings and waste reduction, alongside the continuous improvement of our manufacturing processes aimed at lowering our impacts on water, air, and soil. Contact us for more information or to request a free quote for your packaging. See also: “No compromises in Europe on the packaging regulation: the Italian stance”
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seo 19/06/2026

Sustainable Marketing: What does it Mean?
More and more companies are changing their organizational setting in order to have a more respectful approach towards the environment. It is no coincidence, in fact, that in recent years there has been an increasing talk of "sustainable marketing". This new approach to the market is significant because it shows the clear willingness on the part of companies not only to create value for consumers and their partners, but also to bring benefits to the whole community through production that does not impact the environment. Therefore, corporate sustainability is selected in several areas: people: the company is committed to offer its employees working conditions that ensure their well-being and safety. community: the activity is committed to produce wealth for the entire community, including through the creation of a network with local companies. environment: reducing CO2 emissions to a minimum in order not to pay all the further pollution of air, water and soil, is the cardinal principle on which the concept of sustainable company is based. The basics of sustainable marketing Companies must offer their customers different consumption patterns. If in the past the corporate marketing operations focused on a cycle focused on the creation of a need, or on customer satisfaction through the act of consumption and the production of a waste derived from consumption itself, this perspective is now reversed precisely through theory a sustainable approach and a circular economy. Today, companies must not only satisfy customers, but direct them towards a critical consumption that will bring benefits - in the long run - on the whole community. In this sense, the company management system must comply with the provisions of current legislation. It must be taken into account that the sustainability criteria are not monolithic, but are listed on the basis of the technologies available to limit pollution and implement production processes; at the same time, they are also included according to social and environmental needs. Talking about sustainable marketing, means being able to put production processes, the resources employed and the constant training of its staff under the magnifying glass. The commitment of every business reality must focus on the production of collective, social and environmental benefits, the effects of which have an impact on the long term. These benefits must be concrete and measurable. CART-ONE's experience in the field of sustainability Starting from the concepts expressed so far, the CART-ONE experience is explanatory as regards the research and implementation of a sustainable production model. The main purpose of the activity is to combine multiple aspects including respect for the environment, the satisfaction of its partners and the creation of a quality product. By limiting production waste and thanks to recycling, not only are high quality products obtained, but at the same time it contributes to the protection of the environment in an active way. In addition to what has been said so far, the company operates using innovative clean technologies. In addition, the product design takes place exclusively through the design study aimed at saving raw materials and reducing waste.
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seo 19/06/2026

What is circular economy
The institutions have been working for some time to create a non-linear economy, which makes us more competitive, less dependent on raw materials and more environmentally friendly. In less than 10 years ecology, from sensitivity or political instance, has become an economic reality and a production process that is expressed as: "Circular economy". We will see below what the history and definition of the circular economy are and how the paper sector is located. History of the concept of circular economy As already mentioned, the circular economy belongs to ecology, but the former is a concrete project that arises from the value system of the latter. Ecology itself has quite distant ancestors, who can find a first political interpretation in the early twentieth century, in the naturism of the German Wandervogels. Even earlier, in the second half of the 19th century, it was the German biologist who coined the term "ecology", giving it an exclusively scientific value. We have to wait for two world wars and as many after the war to arrive at an economic vision in 1966, with Kenneth Boulding's "The Economics of the Coming Spaceship Earth". A few years later, environmentalist Barry Commoner introduced the concept of "circle" referring to the economy. In the meantime, the European Commission welcomes and prepares economic and scientific reports on the subject. In 2002 William McDonough and Michael Braungart proposed an analogy between industrial and natural processes, characterized precisely by circularity. The ground is ready and in 2009 the Ellen MacArthur Foundation was born, which is headed by the homonymous skipper Ellen MacArthur. The Foundation collects data, carries out studies, prepares proposals and precisely formulates the definition of "circular economy". Definition of circular economy According to the Ellen MacArthur Foundation, Circular Economy is defined as "an economy designed to regenerate itself. In a circular economy, the flows of materials are of two types: biological ones, capable of being reintegrated into the biosphere, and technical ones, destined to be revalued without entering the biosphere ". As rightly underlined by the research promoted by Comieco for the Forum for sustainable finance, the "Circular economy is not a model of waste management, but a rethinking of traditional industrial processes". That is to say that the correct management of waste is one of the "moments" that characterize circularity, but the economy thus conceived does not end in recycling. If it is not circular, then it is linear The adjective of this economy - precisely "circular" - also defines the alternative to which it "opposes", that is, the linear economy. This model, followed by all countries and today considered unsustainable, is based on 5 phases: 1. Extraction of raw materials; 2. Production; 3. Distribution; 4. Consumption; 5. Waste collected in dumps and / or incinerated. This system is today considered largely unsustainable due to the scarcity of raw materials and the environmental impact. Basic principles The basic principles of the circular economy, as formulated by the "Ellen MacArthur Foundation" are: 1. Eco-design. Conceive the products (including packaging) with a view to their duration and their life cycle. Therefore prefer what is repairable, durable and recyclable. 2. Versatility. Give priority to products manufactured to be modular and recoverable in individual components. 3. Renewable energies. Reduce the use of energy from fossil sources. 4. Ecosystem approach. Be aware of the entire production system and take into account the relationship between the different components. 5. Recovery of materials. Promote recycling and reduce the use of virgin raw materials. Advantages of the circular economy The circular economy brings environmental, social and economic advantages. The production of greenhouse gases, thanks to recycling and, above all, to renewable energies, can drastically decrease. The quality of life of the citizen would benefit and an ethics built for this purpose would help to conceive the "We" beyond the individual. From an economic point of view, the constraint of raw materials - of which Italy is in short supply - would be less. Finally, creating lasting and recyclable products increases the competitiveness of national economies. The paper in the circular economy As said, the circular economy is not only a matter of recovering materials, but it is the commitment to think about the entire production cycle so that they can: 1. Reduce waste; 2. Extend the life of the products; 3. Recycle and regenerate. The cellulose industry has an advantage over alternative materials as it is of plant origin, biodegradable and recyclable. Italy, in particular, is a country that excels in paper recycling and is second only to Germany: "During 2018 - reports Comieco in the report for the Forum for sustainable finance - 4.9 million tons of cellulosic packaging released for consumption, with a recycling rate of 81% ". However, there are critical issues for the circular economy in general and for paper in particular. Just think of one of the many consequences - in addition to those of growth - due to the pandemic from CoViD-19: the collapse of crude oil prices. Strong deflation could delay the use of renewable energy sources, such as reducing the cost of plastic production. Or, again, the persistent use of products that are difficult to recycle because they cannot be divided by the consumer into the individual elements, place irrecoverable goods on the market (and in dumps). For example, the use of polylaminates represents a problem in food packaging. For this reason - as Comieco once again points out - the packaging of the future must be: ● Single material; ● Increase the barrier effect; ● Allowing you to monitor the life cycle of the packaging (through, for example, printing the label); ● Sustainable. The pulp industry is already ready for tomorrow's challenge.
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