Reducing the environmental impact of packaging: what Europe mandates
Staff Cart-One 18/06/2026 0
The environmental impact of packaging has become an increasingly significant issue in the current context, where the production and consumption of goods are constantly rising.
Reducing the environmental impact of packaging: what Europe mandates. Europe has recognized the need to address this challenge and has adopted several measures aimed at reducing the environmental impact of packaging. In this article, we will explore the main initiatives and policies of the European Union (EU) to tackle this issue and promote sustainable solutions. Read also: “Packaging labeling: mandatory since January 1, 2023”
Greater sustainability for packaging in Europe
Europe is firmly tackling the challenge of reducing the environmental impact of packaging. Through a series of policies and initiatives, the EU is focusing on waste prevention, recycling, reducing single-use plastic, promoting the circular economy, and consumer awareness. These measures aim to create a more sustainable packaging system that minimizes environmental impact, fosters resource efficiency, and drives the transition toward a greener economy. It is vital for consumers, businesses, and institutions to work together to adopt sustainable behaviors and solutions, contributing to a better future for our planet.
The proposed EU regulation
On November 30, 2022, the European Commission submitted a proposal for a regulation establishing new rules on packaging and packaging waste in the EU. The proposal will apply to all packaging of any material placed on the Union market. The subsequent regulation will repeal the Packaging and Packaging Waste Directive, becoming directly applicable in all EU Member States without needing to be transposed into local legislation. The proposal is currently being reviewed by the European Parliament and the Council of the EU. The European Commission's initiative was introduced concurrently with the release of the packaging labeling guidelines issued by the Italian Ministry of Ecological Transition. The introduction of mandatory labeling from January 1, 2023 primarily aims to facilitate collection, reuse, recovery, and recycling of packaging, providing consumers with accurate information on its final disposal.
Objectives and proposals for the EU market
The general objective of the legislative proposal is to reduce the negative environmental impacts of packaging and packaging waste. Specifically, the proposal aims to:
- reduce the production of packaging waste;
- promote a circular economy for packaging in a cost-effective manner;
- foster the uptake of recycled content within packaging.
The proposal introduces new rules regarding packaging placed on the EU market, specifically:
- Recyclability: all packaging placed on the market must be recyclable. Packaging recyclability will be measured on a scale from A to E, where E corresponds to non-recyclable packaging, which will consequently be banned from the market;
- Reusability: all packaging placed on the market must be designed and used in a way that allows it to be reused as many times as possible. Economic operators placing reusable packaging on the market must ensure the existence of a reuse system for such packaging. Furthermore, certain single-use packaging will be explicitly banned (for example, single-use packaging for fresh fruits and vegetables, as well as miniature single-use packaging like shampoo bottles);
- Dimensions: every packaging unit must be reduced to the minimum necessary dimensions in terms of weight and volume. It must be ensured that the empty space ratio does not exceed 40% of the total packaging volume;
- Use of recycled content: the plastic parts of packaging must contain a specific percentage of recycled content recovered from post-consumer plastic waste for each packaging unit.
In addition, regarding the first two points (recyclability and reusability), it will become mandatory to display:
- harmonized symbols across Europe on bins and packaging to indicate sorting, as well as on packaging to show reusability. This includes the obligation to add, by January 1, 2028, labels that allow for the separate collection of each material;
- QR codes to be added to packaging to provide consumers with more information on the reusability of the product's packaging and to indicate recycling collection points.
Find out more: “Recycled paper and recyclable paper: the differences between the two processes”
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