What is circular economy

seo 19/06/2026 0

The institutions have been working for some time to create a non-linear economy, which makes us more competitive, less dependent on raw materials and more environmentally friendly.

In less than 10 years ecology, from sensitivity or political instance, has become an economic reality and a production process that is expressed as: "Circular economy". We will see below what the history and definition of the circular economy are and how the paper sector is located.

History of the concept of circular economy

As already mentioned, the circular economy belongs to ecology, but the former is a concrete project that arises from the value system of the latter. Ecology itself has quite distant ancestors, who can find a first political interpretation in the early twentieth century, in the naturism of the German Wandervogels. Even earlier, in the second half of the 19th century, it was the German biologist who coined the term "ecology", giving it an exclusively scientific value. We have to wait for two world wars and as many after the war to arrive at an economic vision in 1966, with Kenneth Boulding's "The Economics of the Coming Spaceship Earth".

A few years later, environmentalist Barry Commoner introduced the concept of "circle" referring to the economy. In the meantime, the European Commission welcomes and prepares economic and scientific reports on the subject. In 2002 William McDonough and Michael Braungart proposed an analogy between industrial and natural processes, characterized precisely by circularity.

The ground is ready and in 2009 the Ellen MacArthur Foundation was born, which is headed by the homonymous skipper Ellen MacArthur. The Foundation collects data, carries out studies, prepares proposals and precisely formulates the definition of "circular economy".

Definition of circular economy

According to the Ellen MacArthur Foundation, Circular Economy is defined as "an economy designed to regenerate itself. In a circular economy, the flows of materials are of two types: biological ones, capable of being reintegrated into the biosphere, and technical ones, destined to be revalued without entering the biosphere ".

As rightly underlined by the research promoted by Comieco for the Forum for sustainable finance, the "Circular economy is not a model of waste management, but a rethinking of traditional industrial processes". That is to say that the correct management of waste is one of the "moments" that characterize circularity, but the economy thus conceived does not end in recycling.

If it is not circular, then it is linear

The adjective of this economy - precisely "circular" - also defines the alternative to which it "opposes", that is, the linear economy. This model, followed by all countries and today considered unsustainable, is based on 5 phases:

1. Extraction of raw materials;

2. Production;

3. Distribution;

4. Consumption;

5. Waste collected in dumps and / or incinerated.

This system is today considered largely unsustainable due to the scarcity of raw materials and the environmental impact.

Basic principles

The basic principles of the circular economy, as formulated by the "Ellen MacArthur Foundation" are:

1. Eco-design. Conceive the products (including packaging) with a view to their duration and their life cycle. Therefore prefer what is repairable, durable and recyclable.

2. Versatility. Give priority to products manufactured to be modular and recoverable in individual components.

3. Renewable energies. Reduce the use of energy from fossil sources.

4. Ecosystem approach. Be aware of the entire production system and take into account the relationship between the different components.

5. Recovery of materials. Promote recycling and reduce the use of virgin raw materials.

Advantages of the circular economy

The circular economy brings environmental, social and economic advantages. The production of greenhouse gases, thanks to recycling and, above all, to renewable energies, can drastically decrease. The quality of life of the citizen would benefit and an ethics built for this purpose would help to conceive the "We" beyond the individual.

From an economic point of view, the constraint of raw materials - of which Italy is in short supply - would be less. Finally, creating lasting and recyclable products increases the competitiveness of national economies.

The paper in the circular economy

As said, the circular economy is not only a matter of recovering materials, but it is the commitment to think about the entire production cycle so that they can:

1. Reduce waste;

2. Extend the life of the products;

3. Recycle and regenerate.

The cellulose industry has an advantage over alternative materials as it is of plant origin, biodegradable and recyclable. Italy, in particular, is a country that excels in paper recycling and is second only to Germany: "During 2018 - reports Comieco in the report for the Forum for sustainable finance - 4.9 million tons of cellulosic packaging released for consumption, with a recycling rate of 81% ".

However, there are critical issues for the circular economy in general and for paper in particular. Just think of one of the many consequences - in addition to those of growth - due to the pandemic from CoViD-19: the collapse of crude oil prices. Strong deflation could delay the use of renewable energy sources, such as reducing the cost of plastic production. Or, again, the persistent use of products that are difficult to recycle because they cannot be divided by the consumer into the individual elements, place irrecoverable goods on the market (and in dumps). For example, the use of polylaminates represents a problem in food packaging.

For this reason - as Comieco once again points out - the packaging of the future must be:

● Single material;

● Increase the barrier effect;

● Allowing you to monitor the life cycle of the packaging (through, for example, printing the label);

● Sustainable.

The pulp industry is already ready for tomorrow's challenge.

You may also like...

Staff Cart-One 19/06/2026

Cosmetics and sustainable packaging: a growing trend
Consumers' purchasing choices increasingly seem to be influenced by packaging, especially when it comes to products with sustainable packaging. The confirmation comes from the research conducted by Nomisma, entitled “Packaging speaks green”. It has been dedicated a forum and its results. Consumer awareness and the sensitivity for green issues are nowadays a fact that must be taken into account if you want to give your products a superior appeal. Can the perception of sustainability affect purchases? Efforts towards a sustainability policy must be evident for the consumer: according to research, in fact, only 4% of users believe that companies make targeted choices in this sense, and the percentage drops by one point when it comes to industrial processes. The situation in Italy shows a considerable delay on the part of companies in taking concrete actions aimed at sustainability and the creation of ecological packaging, an element that falls within the category of activities that should be consolidated and be part of the best practices adopted from any entrepreneurial reality. 46% of Italians make their choice fall on products with recyclable packaging and with a low environmental impact. This behavior mainly affects personal and household products. The sustainable cosmetics and packaging sector The cosmetics sector seems to be particularly involved in this revolution, made by consumers who require products with the lowest possible environmental impact, but also biodegradable, recyclable or compostable green packaging. As is well known, the design pertaining to the beauty sphere has always also focused on packaging to increase the appeal of the product. From the color to the silhouette of the package, the packaging becomes a real trademark, the vehicle through which the product can be recognized at first sight without having to read its name. As we have seen, the new habits and needs of consumers are also changing the Beauty sector, not only by adapting their cosmetic formulas in favor of more sustainable products, but also by transforming packaging to reduce waste. The importance of the cosmetics sector within the national economy and the need for greater attention to packaging The cosmetics company represents a strategic sector in the economy of our country. While on the one hand the Made in Italy make-up and creams are well known throughout the country, on the other hand the sector is also profitable in terms of exports. The Covid-19 pandemic has changed the habits of using cosmetic products. After a physiological decline in sales, there was a shift in interest in certain products. In addition, the demand for products with a natural connotation and attention to new channels have increased, for example eCommerce, which has brought new consumers closer to purchasing products. The industry did not stand still during the pandemic; however, some plants have reconverted part of the plant for the production of sanitizing products and for the manufacture of gels. And the advent of Covid-19 has created a new awareness in the consumer, as claimed by Clare Henningan, who holds the position of senior beauty analysts at Mintel. With the pandemic there has been an increase in requests for clean and safe products, without toxic ingredients and with a low environmental impact supply chain. Packaging also comes into play in this scenario. The digitized generations are those grown up with ecological values ​​matured through study paths, carrying out separate collection and showing attention to the choice of products that reduce the weight of packaging in terms of waste and quantity of materials used. The choice is oriented towards products with eco-friendly packaging, that is, which follow an ethical production cycle. This trend should also be attested in the course of 2021 hoping for a convincing recovery in consumption, as long as they are lived in a sustainable perspective. To create customized packaging for your products, CART-ONE offers ideas and solutions with a low environmental impact, eco-sustainable and aimed at offering fully satisfactory performance for the creation of both primary and secondary packaging.
Read more

seo 19/06/2026

Ethical certifications: SA 8000, WCA, SEDEX and ECOVADIS
In a previous article, we introduced the UNI EN ISO 14001 certification, which defines the standard and requirements for an “Environmental Management System”. We continue our deep dive into the ethical and environmental recognitions acquired over the years by the Cart One Group, introducing specifically the following certifications: The SA 8000 ethical certification Workplace Condition Assessment (WCA) SEDEX Ecovadis In detail, Cart-One Salerno achieved the SA8000 certification and Cart-One Parma achieved the WCA. Sedex and Ecovadis are shared by both companies. The purpose of ethical certifications is to create a virtuous chain involving suppliers, employees, collaborators, and final customers in order to increase their satisfaction and loyalty through socially responsible behavior. What is the SA 8000 Ethical Certification? The SA8000 Ethical Certification is an internationally recognized reference standard created with the aim of guaranteeing optimal working conditions, encouraging and helping organizations to develop and apply socially acceptable practices in the workplace. A management system that holds this certification proves effective for the proper management and constant monitoring of all related activities and processes affecting workers' conditions (human rights, development, empowerment, professional training and growth, health and safety, non-discrimination). These requirements also extend to suppliers and sub-suppliers. WORKPLACE CONDITION ASSESSMENT (WCA) Following an Ethical Audit commissioned by a partner company, the Cart One Group satisfied all the necessary requirements to obtain the WCA certification: Workplace Condition Assessment (WCA) Achievement Award. A valuable award in the Human Resources field, which evaluates the overall Quality of work through a series of indicators. These include: Quality of work, wages, and hours: verifying working hours, employee salaries, and benefits; Health and safety at work: inspecting machinery safety, emergency management, accident prevention, and any related health risks in the workplace; Management systems and Environmental impact: assessing environmental management systems, emissions, waste, and all related activities carried out to develop environmental sustainability. An important recognition aimed at certifying how much our Group cares about the well-being of its employees and the environment. SEDEX Certification Sedex is a non-profit organization committed to the development and dissemination of ethical principles across global supply chains, representing the largest platform in Europe that collects and processes data on the ethical behavior of supply chains. The Sedex methodology proposed and developed the SMETA procedure, namely: “Sedex Members Ethical Trade Audit”, to provide a best-practice framework for conducting audits and compiling related ethical and social reports. The beneficiaries are all stakeholders involved in the process: retailers, manufacturers, and (generally) suppliers. EcoVadis Certification EcoVadis aims to improve and enhance the environmental and social practices of companies by leveraging the influence of global logistics chains. EcoVadis operates the first collaborative platform enabling businesses to monitor the Sustainability performance of their suppliers across 150 sectors and 110 countries. Take a look at our CERTIFICATIONS.
Read more

Staff Cart-One 18/06/2026

Recycled paper and recyclable paper: the differences between the two processes
Companies' interest in environmental protection is increasingly vibrant. Among these is certainly the paper and packaging industry, which is becoming ever more attentive to the health of our planet. Recycled paper and recyclable paper: the differences between the two processes. The theme of sustainability is now close to the heart of most industrial activities. Paper, for example, is one of the most widely used materials in the world, and this is why, to reduce the environmental impact of its production, the use of recycled paper and recyclable paper is chosen with increasing frequency. However, there is still a great deal of confusion regarding the two products, given that they derive from two separate processes. In this article, we will explore precisely these differences.   Find out more: “Recyclable, compostable, biodegradable: what are the differences?”   What is recycled paper Recycled paper is produced from the waste of already used paper and not from plant cellulose. And since paper recycling leverages separate waste collection, it consequently does not cause the cutting down of additional trees. In fact, the production of recycled paper is based on the collection, processing, and recycling of paper items that have reached the end of their product life cycle. Just think that producing one ton of paper requires about 15 trees and the consumption of more than 400,000 liters of water and 7,600 kWh. Conversely, starting from the fiber of paper waste, about 95% is transformed into new paper; therefore, compared to other productions, using waste paper entails great savings in energy, water, and timber. The production process of recycled paper involves repeated phases of de-inking, grinding, and drying, during which the mechanical and chemical properties of the fibers, the degree of cellulose polymerization, and the structure of the components in general are altered. Overall, the process consists of several stages: separate collection by consumers and businesses and storage in recycling centers; selection of the waste paper and elimination of impure paper materials that are unsuitable for processing or of poor quality; pressing of the waste and binding into bales; shredding into paper micro-fragments; bleaching with chemical decolorization; removal of the ink printed on the waste paper; pulping of the semi-finished product by adding hot water; refining and elimination of impurities from the mixture;   The final result is clean paper that is transformed into new paper using a process similar to that of producing virgin cellulose paper, which can be used to manufacture a wide range of paper products, such as printing paper and cardboard.   What is recyclable paper Recyclable paper is paper that can be recycled up to 7 times, beyond which the yield decreases because the fibers shorten and weaken. Specifically, recyclable material refers to all those waste items that can be reused to produce new objects identical to the waste, or new materials. Recycling an object means converting waste into a new object or a new material of the same value. In this regard, the raw materials that are recyclable today include paper and cardboard, wood, glass, aluminum, steel, fabrics, tires, and plastic. Recyclable paper is produced using virgin cellulose from trees that are grown specifically for paper production. Furthermore, recyclable paper must be produced using processes that minimize environmental impact so that it can be recycled repeatedly. The production process of recyclable paper follows these steps: harvesting of virgin cellulose, which is obtained from trees through deforestation; once harvested, the cellulose is shredded and transformed into a cellulose pulp; the cellulose pulp is then mixed with water and other chemical substances to improve the strength and quality of the paper; the mixture is then transferred into a machine, where it is separated into sheets and pressed to remove excess water; the paper sheets are then dried and cut into the desired dimensions.   It is important to note that the production process of recyclable paper requires a greater environmental impact compared to the production of recycled paper, as it involves deforestation to obtain the virgin cellulose. However, the use of sustainable processes can certainly reduce the environmental impact of recyclable paper production.   Differences between recycled paper and recyclable paper Often, recycled paper and recyclable paper are erroneously used as synonyms. However, they represent two different processes. Let us assume that, until recently, white paper created from cellulose fiber and obtained from tree wood was the only type of paper available on the market. Today, fortunately, companies give more and more space to the use of recycled paper, obtained from waste paper, which in turn is derived from separate waste collection. The main difference between recycled paper and recyclable paper is, in fact, the production process: recycled paper uses used paper and is produced using less water and energy compared to virgin cellulose paper, making it a more sustainable choice. Furthermore, the production of recycled paper reduces the amount of paper destined for landfills. recyclable paper uses virgin cellulose. It has the advantage of being able to be recycled more times compared to recycled paper. The production process begins with the harvesting of virgin cellulose, which is obtained from trees through deforestation. Once harvested, the cellulose is shredded and transformed into a cellulose pulp.   In general, the use of recycled and recyclable paper is undoubtedly an important step toward reducing the environmental impact of paper production.   Cart-One has always been a creator and promoter of the circular economy, pursuing the produce-consume-regenerate-recover model, so that production waste becomes a reel and a box again thanks to the use of clean and innovative technologies, and an ecodesign aimed at saving raw materials and preventing waste. Indeed, Cart-One is committed every day to decreasing impacts on water, air, and soil, ensuring a high-quality, efficient, and eco-sustainable service. Discover all our products and contact us for more information or to receive a free quote for your business.   Read also: “Paper packaging in the digital era and the circular economy”
Read more

Cerca...