Packaging: paper is the fastest-growing food packaging material
Staff Cart-One 18/06/2026 0
The world of food packaging is undergoing a true revolution, driven by an extremely promising protagonist: paper.
Packaging: paper is the fastest-growing food packaging material. As environmental concerns rise and consumers become increasingly aware of their choices, the food packaging industry is shifting toward sustainable and innovative solutions. In this context, paper emerges as the fastest-growing material, bringing a range of benefits that go far beyond environmental sustainability. Read also: “Reducing the environmental impact of packaging: what Europe mandates”
Sustainability comes first
One of the primary reasons paper is experiencing strong growth as a food packaging material is its eco-sustainability. Unlike traditional plastic packaging options, paper is biodegradable and compostable. This characteristic not only reduces negative environmental impacts but also meets the demands of a market increasingly focused on sustainability. Consumers actively seek products that reflect their ecological values, making paper an attractive option for brands wishing to stand out. Saying goodbye to plastic has become more and more important for modern consumers, and paper packaging is rapidly becoming the answer to this need. An increasing number of Italian families are embracing the idea of more sustainable packaging, with 65% in 2022 choosing a product specifically because of its eco-friendly packaging. Meanwhile, 19% gave up on buying a product due to its unsustainable packaging.
Versatility and adaptability
Paper offers high versatility, adapting to a wide range of packaging needs. From bags to boxes, and from tissue paper to folding containers, paper lends itself to multiple applications without compromising food quality or safety. Its flexibility allows packagers to create tailor-made solutions that meet the specific preservation and presentation needs of each product. According to research by Nomisma, the trend toward paper and cardboard is not just about beverages, but is gaining ground in every food sector, from fruit and vegetables to frozen foods. This reflects a significant cultural shift, with consumers placing higher value on packaging sustainability in every single part of their shopping cart.
The power of recycling
Italy has proven to be a powerhouse in recycling, generating 1 billion and 525 million euros in environmental benefits in 2021 through packaging recycling and recovery, according to the Conai Sustainability Report. This not only helps to save raw materials but also significantly reduces primary energy consumption and CO2 emissions. Italy, already a European leader in per capita packaging recycling, is in a privileged position to guide Europe toward a more sustainable future.
Protection and freshness
Contrary to common perception, paper is not just a sustainable choice, but also offers effective protection for food. Thanks to advancements in paper production technology, it is possible to develop solutions that maintain food freshness, protecting products from external factors such as light and moisture. This translates into longer shelf life for food products and a reduction in waste. Beyond practical aspects, paper also helps enhance the consumer experience. Its tactile and visual nature creates a unique sensory experience, evoking a sense of authenticity and connection with the product. Brands can leverage this feature to communicate their commitment to sustainable practices and create an emotional bond with consumers. Cart-One has always been a promoter and implementer of the circular economy—the produce-consume-regenerate-recover model—ensuring that our production waste becomes a paper reel and, ultimately, a box once again within our facilities. We firmly believe in protecting the environment, which is why we pay the utmost attention to saving raw materials and continuously improving our production processes, aimed at reducing our impacts on water, air, and soil. Contact us for more information or to request a free quote for your packaging. Cart-One specializes in specific packaging for companies that produce and sell pasta, water, soft drinks, and alcoholic beverages such as beer, fruit, vegetables, canned tuna, milk and dairy products, sweets, and chocolate. Together, we will find the solution best suited to your needs. To learn more: “Sustainable and recycled paper for product packaging: case studies”
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