The importance of collaboration to facilitate customer-oriented innovation

Staff Cart-One 19/06/2026 0

In November 2021, the first Innovation Academy took place at the HB Fuller headquarters in Lüneburg, Northern Germany.

This was the first co-design working session featuring the participation of the Blue Box Partners BoardOfInnovation Team (VPK, Klingele, Hinojosa, and Cart-One) alongside HBFuller.

This initial meeting is the result of a fruitful collaboration between DaphneVogelgesangDeledicq (Chief Innovation Officer - Blue Box Partners) and ElizabethStaab (Rigid Packaging Sustainability Manager - HB Fuller), which began during the "Global Packaging Innovation Forum" event organized by PackagingEurope in early 2021.

Daphné and Elisabeth share the same Vision:

“When developing new sustainable packaging solutions,
collaboration is the only way to success."
(Elizabeth Staab)

“The goal is to provide our experience and expertise to deliver a Minimum Viable Product (MVP) - enabling customers to accelerate the packaging development process and move to the sampling stage.”
(Daphné Deledicq)

Discover the history of the event, business cases, and results achieved in the Podcast by PackagingEurope.

If you are looking for an innovative and challenging packaging solution: contact us

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