News on packaging regulations: towards safe, sustainable, and circular packaging
Staff Cart-One 18/06/2026 0
December 16, 2024, marks a decisive turning point for the packaging sector: the Council formally adopted the new regulation on packaging and packaging waste. This regulatory innovation, detailed in the PPWR special by ItaliaImballaggio, represents the latest evolution for a sector that, throughout its entire lifecycle, is moving towards more responsible and sustainable management. News on packaging regulations: towards safe, sustainable, and circular packaging. In this article, we will explore the changes introduced, the implications for different application sectors, and the key role that efficient packaging can play in a circular economy strategy. Discover how these rules can transform your business and how Cart-One stands as a strategic partner in this transition. Read also: “CE marking of machinery: what changes with the EU/2023/1230 regulation”
Safe, sustainable, and recyclable packaging: the new requirements
The new regulation provides a series of ambitious targets for 2030 and 2040, aimed at promoting packaging that reduces environmental impact throughout its lifecycle. Among the main requirements are:
- Recycled content: by 2040, single-use plastic bottles must contain up to 65% recycled material, a key milestone to reduce dependence on virgin raw materials.
- Weight and volume reduction: the new rules require minimizing both the weight and volume of packaging, eliminating superfluous wrapping and optimizing design to reduce waste.
- Limitation of hazardous substances: substances of concern will also be reduced, for example by limiting the placement on the market of packaging in contact with food products that contains PFAS above certain thresholds.
- Labeling and information: requirements regarding labeling and marking aim to make sorting and proper disposal of packaging easier for the consumer, facilitating more conscious purchasing choices.
Restrictions on single-use plastic packaging
The regulation introduces specific measures to limit the use of single-use plastic, particularly targeting:
- Pre-packaged fruit and vegetable products, especially if the weight is less than 1.5 kg.
- Food and beverages served in hotels, bars, and restaurants, with special attention to individual portions of condiments, sauces, cream, and sugar.
- Small single-use cosmetic and personal hygiene products typical of the hospitality sector (for example, shampoo bottles or lotions).
- Ultra-lightweight plastic bags, those often provided in markets for bulk food items.
These restrictions are designed to encourage the adoption of alternative materials and drastically reduce the amount of single-use plastic that ends up in landfills.
Reuse targets and refill obligations
The regulation sets new binding reuse targets for 2030 and indicative targets for 2040, diversified depending on the type of packaging. For example, for packaging intended for transport and sale, a binding target of 40% is planned, while for grouped packaging the target is set at 10%. Furthermore, businesses operating in the take-away sector will be obliged to offer customers the option of using personal containers, allowing them to be filled with food and beverages at no additional cost. This measure not only favors reuse but also encourages more sustainable consumption behaviors.
The packaging lifecycle and the new regulatory vision
Despite progress in recycling, the EU still records high packaging waste production: in 2022, nearly 186.5 kg of waste were generated per inhabitant, with 36 kg from plastic alone. This scenario highlights how the amount of waste exceeds that of recycled material, making an update to the regulatory framework essential. The proposal to revise Directive 94/62/EC, now transformed into a regulation (PPWR), was conceived to promote a transition towards a circular economy and to steer Europe towards climate neutrality. The European Parliament and the Council agreed on their positions and, following a provisional agreement reached on March 4, 2024, the regulation will enter into force 18 months after its publication in the Official Journal of the EU.
The role of Cart-One in the transition towards innovative packaging
In this evolving regulatory context, Cart-One confirms itself as a strategic partner for companies wishing to align with the new regulations and adopt cutting-edge packaging solutions. Our solutions offer:
- Safe and recyclable packaging: we design packaging that guarantees product protection and facilitates recycling, helping to reduce environmental impact.
- Design optimization: with Cart-One, it is possible to reduce the weight and volume of packaging, improving logistics efficiency and reducing transport and storage costs.
- Transparency and information: labels and markings compliant with the new standards allow for clear information on recycled content and the packaging lifecycle, making sorting and correct disposal easier for consumers.
The new regulation on packaging and waste represents an important regulatory evolution, aimed at transforming the packaging sector into a model of safety, sustainability, and circularity. With ambitious goals and restrictive measures, Europe is charting the course toward a future where every stage of the packaging lifecycle will be optimized to reduce waste and environmental impacts. Cart-One stands as the ideal partner for companies wishing to make this leap in quality, offering innovative, safe packaging solutions compliant with the new regulations. Are you ready to transform your packaging and lead the change toward a circular economy? Contact us today to discover how we can help you create packaging that is a true competitive asset for your business. You might also be interested in: “Food product labeling: what changes with the new MIMIT guidelines”
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