How to carry out separate collection for paper and cardboard (without mistakes!)

Packaging Première 2024, the Milanese event dedicated to the world of packaging, has unveiled a series of innovations destined to revolutionize the way brands interact with consumers. Whether you are a jeweler, a clothing retailer, or a food delivery business, the trends that emerged from this event are essential to remain competitive and offer your customers an unforgettable experience. Packaging Première 2024: the trends that are redefining the future of packaging. Imagine opening a box and discovering a treasure. A sparkling piece of jewelry, a haute couture dress, or even a delicious takeaway dish. Packaging is the first impression, the anticipation of an experience. And at Packaging Première 2024 in Milan, we saw how this experience is about to be revolutionized. From sustainability winning consumers' hearts to minimalist design whispering elegance, from personalization creating unique bonds to technology making packaging smart, all the way to innovative food delivery solutions that bring convenience to a new level. Read also: “How to find the best packaging for your product?” 1. Sustainability: much more than a buzzword Sustainability is no longer an option, but a fundamental requirement for any brand wanting to win consumer trust. At Packaging Première 2024, attention to the environment was evident in every aspect: Eco-friendly materials: recycled cardboard, unbleached kraft paper, and biodegradable plastic have become the norm. The biodegradable "disco bio" case, made with compostable materials, is a clear example of how innovation can go hand in hand with sustainability. Reusable packaging: companies are investing in creative solutions to give new life to packaging. Jewelry cases that transform into elegant storage boxes or shopping bags made of durable fabric are just a few examples of how packaging can become a valuable item for the customer while reducing environmental impact. Circular economy: the concept of "reuse" also extends to materials. Many companies are experimenting with packaging made from production waste, such as cosmetics packaging created with dried orange peels. 2. Minimalist design: the art of simplicity Minimalism continues to dominate the world of design, and packaging is no exception. Clean lines, neutral colors (white, beige, light gray), and essential geometric shapes are the key elements of this trend. Jewelry: in the jewelry sector, minimalist design is particularly effective. A simple and elegant case enhances the beauty of the piece of jewelry without distractions, creating an aura of luxury and refinement. Clothing: in the clothing sector too, minimalist packaging is gaining ground. Kraft paper bags with a logo printed in black, white boxes with embossed details: these are solutions that communicate quality and style without needing excesses. Food delivery: takeaway food can also be presented in an elegant and minimalist way. Recycled cardboard containers with a clean design and essential graphics are an ecological and trendy alternative to classic plastic containers. 3. Personalization: the unique touch that makes the difference Personalization is the key to creating a memorable purchasing experience. At Packaging Première 2024, we saw a wide range of solutions to make every single package unique: Digital printing: digital printing allows you to customize each package with names, initials, special messages, or images. Imagine a jewelry case engraved with the recipient's name or a shopping bag with custom graphics for a special event. Labels and ribbons: adhesive labels with personalized messages, colored ribbons with the brand logo, or wax seals with the customer's initials are details that make the difference. Unboxing experience: opening the package has become a crucial moment in the customer experience. Packaging with surprise openings, layers of colored tissue paper, small gifts, or handwritten notes transform unboxing into an event to be shared on social media. 4. Technology: packaging becomes smart The integration of technology into packaging is opening up new possibilities for brands. Rfid and nfc: these technologies allow products to be tracked throughout the entire supply chain, ensuring authenticity and quality. Furthermore, they can be used to provide additional information to customers via smartphone, such as the history of a piece of jewelry or care instructions for a garment. Smart inks: thermochromic and photochromic inks change color based on temperature or light, creating surprising and interactive visual effects. Imagine a box of chocolates that changes color when opened or a wine label that reveals a secret message when exposed to sunlight. Interactive packaging: packaging can become a true communication tool. QR codes linking to videos, augmented reality animating the boxes, interactive games engaging the customer: the possibilities are endless. 5. Food delivery: packaging that wins over the palate The food delivery sector is continuously growing, and packaging plays a fundamental role in ensuring food quality and freshness, as well as offering a pleasant consumption experience. Compostable containers: containers made from sugarcane, bamboo, or PLA (a type of bioplastic derived from renewable sources) are an ecological alternative to plastic containers. They are resistant, suitable for contact with food, and decompose naturally. Functional design: food delivery packaging must be practical and easy to use. Containers with separate compartments to keep foods divided, airtight lids to prevent leaks, compostable cutlery, and recycled paper napkins are details that make the difference. Branding: food delivery packaging can also be an opportunity to strengthen brand identity. Colors, logo, and eye-catching graphics can transform a simple container into an effective communication vehicle. The future of packaging is already here Packaging Première 2024 has shown that packaging is much more than a simple wrapper. It is a powerful marketing tool, a way to communicate your brand values and create an emotional bond with your customers. Don't wait any longer: contact us for a personalized consultation and discover how the latest trends in packaging can transform your business. See also: “The packaging in the eCommerce strategy: the new frontiers”

The survey involved 7,068 consumers, and 4,857 of them declared to have preferences regarding the packaging used to wrap food products. The latter were then asked which solution they preferred between plastic and corrugated cardboard packaging: 68% declared they prefer the latter, while only 32% prefer plastic. All respondents were also asked to indicate their propensity, given equal price and quality, to purchase a food product, such as fruit and vegetables, contained in corrugated cardboard packaging rather than plastic. 41% of respondents stated that the type of packaging is not a distinguishing element in their purchasing decisions. Among the consumers who, instead, consider packaging a determining factor in choosing a food product, a full 85% stated they would be more inclined to purchase products contained in corrugated cardboard packaging compared to products in plastic packaging. The survey results reflect those of a similar study conducted in 2014 in the UK, in which, out of 1,114 consumers who stated that packaging is among the factors determining their purchasing decisions, a full 93% would more willingly purchase products packaged in corrugated cardboard rather than products packaged in plastic. “The results show that paper and corrugated cardboard remain the most popular form of packaging in all the major countries in Europe," comments Angelika Crist, Secretary General of Fefco (the European Federation of Corrugated Board Manufacturers). In conclusion, consumers are much more inclined to purchase food items, including fruit and vegetables, if they are packaged and displayed in corrugated cardboard rather than in plastic. “This survey is, therefore, further proof of how corrugated cardboard is the packaging that best reflects consumer needs," declares Claudio Dall’Agata, director of Bestack, the Italian consortium of corrugated cardboard packaging manufacturers for fruit and vegetables. "It is functional, customizable, and sustainable packaging for the wrapping and display of all food items, especially fruit and vegetables. It is hygienic, safe, natural, and 100% recyclable, capable of making the product more attractive thanks also to the positive values it conveys.” APRIL 06, 2015 | ADNKRONOS

A product's packaging plays a vital role in its presentation, protection, and appeal to customers. But how do you find the most suitable packaging for different needs? How to find the best packaging for your product? The choice of packaging can make the difference between a product that stands out from others on the market and one that goes unnoticed. In this article, we will explore some key points to consider in order to identify the ideal box that meets the needs of both your product and your customers. Read also: “Food packaging: 7 tips for choosing the most suitable solution for you” The communicative value of packaging The importance of packaging for any type of product has become increasingly relevant in today's commercial landscape. Packaging is no longer considered merely a functional wrap; it has become a crucial element in presentation, brand communication, and the overall consumer experience. Here are some key points highlighting the importance of packaging today: Visual appeal: first impressions matter, and eye-catching packaging can spark the interest of potential buyers, prompting them to choose your product over competitors; Brand communication: through design, colors, logo, and the information featured on the box, you can convey a consistent message and create a distinctive identity. Packaging becomes a vehicle to tell your brand's story and build an emotional connection with consumers; Protection and safety: proper packaging prevents damage during transport and storage, ensuring that the product reaches the consumer's hands in optimal condition. This is especially vital for fragile or perishable goods; Information and instructions: such as ingredients, usage guidelines, warnings, and expiration dates. This information helps consumers make informed decisions and use the product correctly, contributing to their satisfaction and safety; Consumer experience: easy opening, ergonomic design, and user-friendly boxes can make the overall experience pleasant and smooth. Furthermore, well-crafted packaging can create a sense of premium value for the consumer, enhancing product perception; Sustainability: utilizing recyclable, biodegradable materials or those from sustainable sources demonstrates your brand's commitment to environmental responsibility. Choosing sustainable packaging also appeals to the preferences of consumers looking for eco-friendly products. How to understand which type of packaging to choose Selecting the best packaging for your product is a process that requires attention, research, and evaluation. Remember that the chosen packaging can make all the difference in your product's market success and your customers' overall experience. Let us now discover the key recommendations. Know your product Before you begin looking for the ideal box, it is essential to thoroughly understand your product. What are its dimensions, shape, and weight? Does it have specific preservation needs or fragility constraints? For instance, if you are selling fragile items, you might need shock- and impact-resistant packaging. Identify your target audience Consider the age, gender, lifestyle, and preferences of your target audience. For example, if you are selling a product aimed at a young and trendy demographic, you might opt for an eye-catching, modern box. If your target consists primarily of professionals or businesses, you might prefer a sleeker, more professional look. Reflect your brand Ensure the packaging reflects your brand's style and values. For instance, if your brand focuses on eco-sustainability, you could consider using recyclable or biodegradable materials for the box. If your brand is known for an elegant, minimalist design, opt for clean and sophisticated packaging. Evaluate functionality The packaging should be practical to open and close, allowing easy access to the product. Furthermore, it must be able to adequately shield the product during transport and storage. Also, consider whether the box offers enough space for any informational labels or user instructions. Research and compare available options Explore different options, evaluating the materials, sizes, costs, and technical specifications of the packaging solutions available on the market. Contact Cart-One and assess the quality and compatibility with your product. Consider the sustainable aspect Evaluate the possibility of using eco-friendly and recyclable materials for your boxes. This can not only reduce environmental impact but also provide a competitive edge, as more and more consumers are drawn to sustainable products. Test the packaging Try packing your product in the selected box and test its strength, protection, and ease of use. Ask for feedback from your employees or a consumer focus group to gather opinions and suggestions. Plan the budget Consider your budget and compare the costs of the various options available. Strive to find a balance between packaging quality and financial sustainability for your business. Adapt the packaging to future needs While selecting the best box for your product, keep potential future developments in mind. For example, if you plan to launch new variants or sizes of your product, ensure that the packaging structure is adaptable to these changes. This will allow you to maintain brand presentation consistency over time. Choose Cart-One for your high-quality packaging. Cart-One facilities are equipped with latest-generation machinery boasting very high manufacturing capacities. Cart-One serves as a dynamic and flexible partner capable of providing a range of proven quality, constantly updated paper-based packaging solutions. Contact us for more details; we are completely at your disposal. See also: “Are cheap cardboard boxes really the ideal solution?”