29th Comieco Report: paper and cardboard recycling in Italy, 2023 marks a new historic record

Plain packaging is a term that is gaining more and more attention within the retail and manufacturing sectors. What does plain packaging mean? Let's find out together. This concept aims to standardize the external appearance of product packaging, removing any form of branding or trademark that could influence consumers' buying decisions. In this article, we will explore the concept of plain packaging, discussing its purposes and benefits for businesses and consumers alike. Read also: “Packaging in e-commerce strategy: the new frontiers” What is plain packaging? Plain packaging, as the term itself suggests, is a type of packaging free of any elements that can identify the specific product or its manufacturer. This means that the brand, logo, product name, and any information linking back to a specific trademark are removed or minimized. The main objective of plain packaging is to make all products within a specific category look visually similar, ensuring there are no external influences on consumer choice. According to the official definition of Environmental Labeling of Packaging, plain packaging is defined as: “unprinted packaging that features no graphics, symbols, or information, and is sold as-is to customers by producers”. Often, plain packaging is characterized by solid or neutral colors, simple text, and essential information such as health warnings or instructions for use. By stripping away attractive branding elements, it aims to prevent impulsive purchases driven by external factors, encouraging instead a more rational evaluation of the product. Characteristics of plain packaging Plain packaging has been introduced with several key goals in mind: reducing product appeal: especially for items that could be harmful to health or considered damaging to society, such as tobacco and alcohol, aiming to discourage use and purchase by eliminating bright colors, suggestive imagery, or catchy slogans; fairness among manufacturers: particularly in industries dominated by major brands. By removing distinctive branding, small or emerging producers are given the opportunity to compete on equal terms with established marks, shifting the focus to product quality rather than brand status; promoting more informed purchasing decisions: without the influence of eye-catching branding, consumers are encouraged to evaluate products based on label facts, such as ingredients, nutritional values, and warnings. This fosters greater transparency and consumer awareness; environmental sustainability: by reducing packaging complexity and standardizing materials, resource consumption and waste production can be decreased. Furthermore, simpler packaging devoid of custom branding can be much easier to recycle. Must plain packaging also be labeled? The regulation does not exempt such packaging from mandatory requirements. However, for some of these scenarios, significant technological limitations have been identified that might prevent the physical application of environmental labeling onto the packaging itself. In the explanatory note from the Ministry of Ecological Transition, two specific cases are highlighted: plain packaging in general, with particular reference to transport packaging and/or potential semi-finished items: for these types of packaging, the identification of the materials composing the packaging can be provided and communicated by the producer via the transport documents accompanying the goods, or through other external or digital supports; pre-wrapped packaging and variable-weight packaging for distribution: meaning variable-weight wraps frequently used at fresh food counters or self-service areas, which are finalized only once the food product is placed inside. In these instances, the info must be accessible via information sheets made available to end consumers at the point of sale (e.g., next to allergen information or via specific sheets placed by the counter) or on websites through predefined standard data sheets. Plain packaging represents an innovative perspective in the retail and manufacturing sectors. By standardizing the external appearance of packaging and reducing branding influence, plain packaging aims to foster more conscious buying decisions, protect consumers, and encourage competitive fairness among manufacturers. As market dynamics continue to evolve, plain packaging may become increasingly important as a tool to build a more authentic relationship among products, manufacturers, and consumers. Find out more: “Packaging labeling: mandatory since January 1, 2023”

On February 21, 2024, at the BASF headquarters in Antwerp, an event took place that marked a turning point for European industry. On this historic date, 73 industrial leaders from 20 key sectors presented the "Antwerp Declaration for a European Industrial Deal." Assocarta signs the “Antwerp Declaration for a European Industrial Deal”. In this era of change and collective commitment, the European paper industry, represented by Assocarta, emphasized its support for the declaration, highlighting the importance of clarity, predictability, and confidence in European industrial policy. This article will explore in detail the "Antwerp Declaration," its implications for the European paper industry, and the concrete actions proposed to shape a competitive, resilient, and sustainable European industrial future. See also: “Climate change and environmental impact: summer 2023 the hottest” Joining forces for a sustainable industrial future On February 21, 2024, Europe witnessed a landmark event at the BASF headquarters in Antwerp. On this crucial date, 73 industrial leaders from 20 key sectors presented the "Antwerp Declaration for a European Industrial Deal." This historic moment saw the convergence of industrial and trade union interests, joining forces to address challenges and shape the future of European industry. Commitment to competitiveness and sustainability Standing out among the key players at this meeting were Marco Eikelenboom and Ilkka Hämälä, chairs of Cepi, who defended the interests of the European paper sector. This initiative received the backing of over 7.8 million workers in Europe, highlighting a united front to ensure the competitiveness, resilience, and sustainability of the industrial sector. The 10 urgent actions for a promising future The "Antwerp Declaration" presents a clear and demanding roadmap toward a more robust European industrial future. Standing out among the 10 proposed actions are the integration of the EU Industrial Deal into the continent's broader strategy, regulatory simplification, and the promotion of strategic partnerships for low-carbon energy. Assocarta: spokesperson for the European Paper Industry Equally involved, the European paper industry, represented by Assocarta, firmly supported the "Antwerp Declaration." Massimo Medugno, Director General of Assocarta, highlighted the vital importance of clarity and trust in European industrial policy. From plan to action: Europe's green future The "Antwerp Declaration" is not just an appeal, but a concrete action plan for the revitalization of European industry. It promotes raw material self-sufficiency, demand for sustainable products, and innovation, aiming to strengthen the European single market and create a favorable environment for investments. This collaborative effort not only addresses present challenges but also paves the way for a more promising future. It marks the first tangible step toward implementing the European Green Deal, ensuring that the transition to a green economy happens properly. This implies a robust industry and an enhanced social dialogue, which are essential for a fair and sustainable transition for all stakeholders involved. Read also: “Packaging: paper is the fastest-growing food packaging material”

2025 is shaping up to be a crucial year for companies seeking to improve operational efficiency and control costs, particularly in a context of financial uncertainty and increasing competitive pressure. Packaging cost optimization is becoming a strategic lever, capable of positively influencing not only business performance but also customer satisfaction and environmental impact. Packaging Cost Optimization 2025: Strategies for Efficiency, Sustainability, and Cost Savings. With Cart-One, packaging becomes a true business asset, combining technology, sustainability, and innovation to deliver tangible results. Read also: “Packaging, Sustainability, and the Role of the Responsible Consumer: A Global Challenge” Why Packaging Cost Optimization Is Essential In today’s landscape, characterized by constantly evolving markets and increasingly stringent regulations, companies must review their packaging processes to avoid costly waste and inefficiencies. Poorly designed packaging can result in: Product damage during transportation, leading to returns and additional costs. Higher storage expenses caused by excessive packaging materials. A negative environmental impact that increases disposal costs and regulatory taxes. Investing in efficient packaging processes not only helps reduce operating costs but also improves customer perception of the product while contributing to a more sustainable future. Key Strategies for Packaging Optimization in 2025 1. Material Reduction and Efficient Resource Use A key factor in controlling costs is the careful selection of packaging materials. Choosing the right materials and dimensions helps reduce waste and enables companies to: Reduce the amount of material required, lowering procurement costs. Cut storage expenses through leaner and more efficient inventory management. Limit disposal costs, as using less material generally results in lower fees under industry regulations. With Cart-One, businesses can adopt optimized material solutions designed to provide maximum product protection while minimizing resource consumption. 2. End-of-Line Optimization and Process Automation The final stage of packaging, known as the “end-of-line” process, is one of the most critical operational areas. An efficient packaging system that incorporates automation offers numerous benefits: Speed and productivity: automated systems reduce processing times and increase production capacity. Error reduction: automating manual operations minimizes mistakes and ensures greater packaging accuracy. Load optimization: well-designed packaging maximizes space utilization, reducing transportation costs and improving volumetric efficiency. Cart-One supports end-of-line optimization through customized solutions that integrate manual, semi-automatic, and fully automated systems, helping companies handle production peaks without relying on temporary staff. 3. Product Protection and Reduced Transport Damage Effective packaging must provide maximum product protection, especially for fragile items or products sensitive to temperature fluctuations. Inadequate packaging can lead to costly damage and lower perceived product quality. To address these challenges, companies can implement: Temperature and impact indicators: tools capable of monitoring transportation conditions in real time and reporting anomalies, allowing prompt corrective action. Protection-oriented packaging design: the use of materials and structures that absorb shocks and reduce the risk of damage during handling and transportation. Cart-One’s solutions ensure that every package provides optimal protection, guaranteeing that products arrive at their destination in perfect condition. 4. Optimized Order and Material Management Effective packaging material order management is essential for avoiding waste and unnecessary costs. Bulk purchasing strategies often generate excess inventory, tying up company liquidity and occupying valuable warehouse space. To optimize this aspect, companies should: Plan orders according to actual production requirements. Partner with reliable suppliers offering just-in-time solutions, ensuring a continuous and properly calibrated supply. Constantly monitor inventory levels to minimize the risk of unnecessary stock accumulation. Cart-One provides comprehensive support in order management, helping businesses align supplies with production needs and reduce warehousing costs. Sustainable Packaging: A Benefit for Both Business and the Environment Beyond economic benefits, packaging optimization has a positive impact on environmental sustainability. By reducing material usage and improving packaging design, companies can achieve: Lower CO₂ emissions: more compact and efficient packaging reduces transportation space requirements, lowering both costs and environmental impact. Improved recyclability: the use of recycled or 100% recyclable materials facilitates disposal and supports a circular economy model. Operational efficiency: reduced packaging times and automated processes lead to better resource management and a lower environmental footprint. At a time when consumers are increasingly attentive to environmental issues, sustainable packaging has become an important differentiator, strengthening brand reputation. 2025 represents a year of both challenges and opportunities for companies looking to optimize packaging costs. Improving packaging processes, reducing material usage, automating end-of-line operations, and ensuring adequate product protection are essential steps for controlling operating expenses, increasing efficiency, and promoting environmental sustainability. Cart-One is the ideal partner to support you on this journey, offering customized, eco-friendly, and innovative packaging solutions. Investing in a packaging cost optimization strategy not only improves business performance but also contributes to a more responsible and sustainable future for everyone. Contact us today to discover how our solutions can make a difference for your business. You may also be interested in: “Towards Decarbonization: The Italian Paper Industry and the Challenges of the Green Transition”