What does plain packaging mean? Let\'s find out together

Staff Cart-One 18/06/2026 0

Plain packaging is a term that is gaining more and more attention within the retail and manufacturing sectors.


What does plain packaging mean? Let's find out together. This concept aims to standardize the external appearance of product packaging, removing any form of branding or trademark that could influence consumers' buying decisions. In this article, we will explore the concept of plain packaging, discussing its purposes and benefits for businesses and consumers alike. Read also: “Packaging in e-commerce strategy: the new frontiers

What is plain packaging?

Plain packaging, as the term itself suggests, is a type of packaging free of any elements that can identify the specific product or its manufacturer. This means that the brand, logo, product name, and any information linking back to a specific trademark are removed or minimized. The main objective of plain packaging is to make all products within a specific category look visually similar, ensuring there are no external influences on consumer choice. According to the official definition of Environmental Labeling of Packaging, plain packaging is defined as: “unprinted packaging that features no graphics, symbols, or information, and is sold as-is to customers by producers”. Often, plain packaging is characterized by solid or neutral colors, simple text, and essential information such as health warnings or instructions for use. By stripping away attractive branding elements, it aims to prevent impulsive purchases driven by external factors, encouraging instead a more rational evaluation of the product.

Characteristics of plain packaging

Plain packaging has been introduced with several key goals in mind:

  • reducing product appeal: especially for items that could be harmful to health or considered damaging to society, such as tobacco and alcohol, aiming to discourage use and purchase by eliminating bright colors, suggestive imagery, or catchy slogans;
  • fairness among manufacturers: particularly in industries dominated by major brands. By removing distinctive branding, small or emerging producers are given the opportunity to compete on equal terms with established marks, shifting the focus to product quality rather than brand status;
  • promoting more informed purchasing decisions: without the influence of eye-catching branding, consumers are encouraged to evaluate products based on label facts, such as ingredients, nutritional values, and warnings. This fosters greater transparency and consumer awareness;
  • environmental sustainability: by reducing packaging complexity and standardizing materials, resource consumption and waste production can be decreased. Furthermore, simpler packaging devoid of custom branding can be much easier to recycle.

Must plain packaging also be labeled?

The regulation does not exempt such packaging from mandatory requirements. However, for some of these scenarios, significant technological limitations have been identified that might prevent the physical application of environmental labeling onto the packaging itself. In the explanatory note from the Ministry of Ecological Transition, two specific cases are highlighted:

  • plain packaging in general, with particular reference to transport packaging and/or potential semi-finished items: for these types of packaging, the identification of the materials composing the packaging can be provided and communicated by the producer via the transport documents accompanying the goods, or through other external or digital supports;
  • pre-wrapped packaging and variable-weight packaging for distribution: meaning variable-weight wraps frequently used at fresh food counters or self-service areas, which are finalized only once the food product is placed inside. In these instances, the info must be accessible via information sheets made available to end consumers at the point of sale (e.g., next to allergen information or via specific sheets placed by the counter) or on websites through predefined standard data sheets.

Plain packaging represents an innovative perspective in the retail and manufacturing sectors. By standardizing the external appearance of packaging and reducing branding influence, plain packaging aims to foster more conscious buying decisions, protect consumers, and encourage competitive fairness among manufacturers. As market dynamics continue to evolve, plain packaging may become increasingly important as a tool to build a more authentic relationship among products, manufacturers, and consumers. Find out more: “Packaging labeling: mandatory since January 1, 2023

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Staff Cart-One 17/06/2026

New CAC 2025 rates: what changes for paper, wood, glass, and plastic
From July 1, 2025, the new rates for CAC Environmental Contributions for paper, wood, glass, and plastic packaging will come into force. These changes, established by CONAI in collaboration with the Rilegno, Corepla, Comieco, and Coreve consortia, aim to maintain the economic sustainability of recycling chains and promote a more efficient circular economy. New CAC 2025 rates: what changes for paper, wood, glass, and plastic. Let's discover together in detail the introduced changes, how they will influence companies, and what strategies to adopt to optimize packaging management. Read also: “CE marking of machinery: what changes with the EU/2023/1230 regulation” Why are the new CAC rates necessary? The modulation of the CAC stems from the need to guarantee the financial balance of the consortia responsible for the collection, sorting, and recycling of different packaging materials. In recent years, changes in the raw materials market and a decline in revenues from the sale of recycled materials have put pressure on the system, requiring a structural intervention to maintain the sustainability of operational activities. In particular, the new rates aim to: Support supply chain consortia in their recycling activities. Adjust contributions to the actual management costs of packaging waste. Promote greater environmental responsibility among companies that place packaging on the market. Paper packaging: more tiers and benefits for certified composites For the paper sector, the contribution tiers will increase from six to eight, with greater granularity in packaging classification. This choice will allow the contribution to be applied more fairly and reward companies that choose more sustainable packaging solutions. The main changes include: Introduction of benefits for certified composites in categories B1 and C1, which could benefit from reduced rates. One-year trial: A trial period will allow monitoring the impact of the new rates and making any adjustments based on the results obtained. Operational guidelines: CONAI and Comieco will shortly publish guidelines to help companies adapt correctly to the new criteria, with particular attention to small companies that place minimal volumes of composite packaging on the market. Wood packaging: a gradual increase to support Rilegno Wood packaging will also see an increase in the environmental contribution, which will rise from 7 €/ton to 9 €/ton. This modification has been designed to support the Rilegno consortium, ensuring the coverage of management costs and maintaining financial balance. Why this increase? The wood sector is facing challenges related to the decline in revenues from the sale of recycled material. The increase in the CAC allows collection and recycling operations to remain active, avoiding disruptions in the service. This is an adjustment that had been planned for some time, part of a long-term financial stabilization plan. Glass packaging: environmental contributions doubled in two phases The environmental contribution for glass packaging will undergo a significant increase in two phases: From July 1, 2025: The CAC will rise from 15 €/ton to 35 €/ton. From January 1, 2026: Further increase to 40 €/ton. What led to this decision? Market difficulties: the Coreve consortium reported a drastic reduction in revenues from the sale of recycled materials. Drop in auction prices: in the last auction of October 2024, prices fell to a quarter compared to the beginning of the year, heavily impacting the consortium's budget. Increase in operational costs: the return of large quantities of glass packaging waste generated an increase in management costs, making a revision of the environmental contribution necessary. Plastic packaging: rates modulated for all nine tiers For plastic packaging, the nine contribution tiers in force since 2023 will remain unchanged, but the rates will be updated. Corepla recorded a 4.6% increase in collected plastic packaging waste, with a consequent increase in management and sorting costs. New CAC Rates for Plastic (from July 1, 2025) A1.1: From 24.00 €/ton to 40.00 €/ton. A1.2: From 90.00 €/ton to 87.00 €/ton. A2: From 220,00 €/ton to 258.00 €/ton. B1.1: From 224.00 €/ton to 219.00 €/ton. B1.2: From 233.00 €/ton to 228.00 €/ton. B2.1: From 441.00 €/ton to 611.00 €/ton. B2.2: From 589.00 €/ton to 724.00 €/ton. B2.3: From 650.00 €/ton to 785.00 €/ton. C: From 655.00 €/ton to 790.00 €/ton. How to prepare for the new CACs? The support of Cart-One Companies in the packaging sector will need to adapt quickly to these new rates, reviewing their packaging and waste management strategies. Cart-One offers innovative solutions to: Optimize the use of packaging materials, choosing lighter and more recyclable solutions that reduce CAC costs. Avoid overpackaging, proposing smart packaging that minimizes waste. Support companies in the transition towards sustainable packaging, helping them comply with new regulations and improve their environmental footprint. Facing 2025 with the right solutions The modulation of environmental contributions represents a challenge, but also an opportunity to rethink packaging strategies from a sustainable perspective. Preparing at best means adopting solutions that not only comply with the new regulations but also improve the company's operational efficiency and competitiveness. Cart-One is ready to guide you along this path, offering the necessary support to transform your packaging into a true strategic asset. Want to know more about how to optimize your packaging in view of the new CACs? Contact us for a personalized consultation and discover how our solutions can help you make a difference! You might also be interested in: “Food product labeling: what changes with the new MIMIT guidelines” Source: ItaliaImballaggio
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Staff Cart-One 18/06/2026

Paper and cardboard for recycling: what are the most common mistakes?
The separate collection of paper and cardboard has now become a well-established habit throughout Italy. A fundamental process that requires maximum attention to avoid mistakes that would undermine efforts to create new cellulose-based products. Paper and cardboard for recycling: what are the most common mistakes? Thanks to the separate collection of paper and cardboard, it is possible to recover valuable raw materials that can be reused to make new cellulosic products. Unfortunately, however, many mistakes are still made by citizens. In this article, we will focus on the most common errors regarding the collection of paper and cardboard, explaining how to avoid them to make a concrete contribution to environmental protection. Find out more: “How to correctly separate paper and cardboard collection (without mistakes!)” The importance of paper and cardboard recycling Paper and cardboard packaging, like all other waste, if not disposed of correctly, can represent a problem for the health of the environment. Although it has become a practice that is now part of our daily lives, the collection of paper and cardboard still creates some confusion, negatively affecting the quality of recycling. Don't worry, avoiding some quite common mistakes is very simple if you follow a few precise rules within everyone's reach. Let's find out the most frequent mistakes when recycling paper and cardboard. Boxes outside the containers The first rule to follow for correct separate collection of paper and cardboard is to throw them into their designated container. Indeed, many citizens think they are making the dustmen's job easier by leaving boxes next to the containers or near the bins. This practice is not only wrong, but also harmful to the environment and to proper waste management. Leaving boxes outside means risking that they get wet due to rain, and therefore degrade before being fed into the recycling chain. Furthermore, boxes and cartons must be flattened in order to reduce their volume. Paper tissues One of the most common mistakes in the separate collection of paper and cardboard is the disposal of paper tissues inside the paper container. Many people believe that paper tissues are composed of the same type of material as paper and are therefore perfectly recyclable, although this is actually not the case. Throwing paper tissues into the paper bin can compromise the entire recycling chain, contaminating other materials and hindering the waste selection and separation process. For this reason, paper tissues, even when clean, do not belong in the separate collection of paper because they are wet-resistant and therefore difficult to recycle. Specifically, if soiled with food, they must be thrown into the organic waste, based on the provisions of the Municipality; if soiled with other substances, instead, into the unsorted waste. Receipts Receipts, although made of paper, are not entirely recyclable and must not be disposed of along with paper and cardboard. Most receipts are coated with a protective plastic film, which serves to protect them from water and rubbing. This coating makes receipts incompatible with recyclable paper, turning them into a mixed waste of paper and plastic. This type of waste is very difficult to manage, as it requires a specific selection and treatment, which can be very expensive in terms of energy and resources. For these reasons, receipts must be thrown into the unsorted waste, unless it is explicitly stated that they are made of recyclable paper. Greaseproof paper and baking paper Greaseproof paper and baking paper are both treated with oily or silicone substances, which make them waterproof and heat-resistant. These substances, however, make these types of paper non-recyclable along with paper and cardboard, as they compromise the production process of recycled paper. Furthermore, greaseproof paper and baking paper can contain food residues, fats, and oils, which can contaminate the paper to be recycled and hinder the material selection and separation process. Greaseproof paper, such as that used to wrap cold cuts and cheeses, must be thrown into the unsorted waste bag. Regarding baking paper, where explicitly indicated, it can be thrown into the organic waste (thanks to compostable solutions), or alternatively into the unsorted waste. Packaging with food residues Food packaging, such as pizza boxes, fast-food cartons, chips and snack packs, are often made of paper and cardboard, but can contain food residues, fats, and oils, which can contaminate the material to be recycled and compromise the production process of recycled paper, reducing its quality and strength. Consequently, paper and cardboard packaging that is greasy or on which food residues remain must not be thrown into the separate collection of paper and cardboard, but into the organic waste container, always checking the regulations of the Municipality. Paper and packaging soiled with chemicals Paper and cardboard contaminated by chemical substances, such as paints, solvents, inks, mineral oils, and other toxic substances, can contaminate the entire recycling process, making the recycled paper and cardboard unusable or harmful to health. Furthermore, the chemical substances contained in the waste can pollute the soil and groundwater, compromising the health of animals and plants, and representing a serious risk to human health. For these reasons, paper and packaging soiled with chemicals must also be recycled in the unsorted waste container. Adhesive tape and staples Throwing adhesive tape and staples into the separate collection of paper and cardboard is a common mistake that can compromise the recycling chain and the quality of the material to be recycled. Adhesive tape and staples are materials different from paper and cardboard and are not biodegradable, so they cannot be recycled together. In addition, these materials can damage the machines used for recycling paper and cardboard, causing technical problems and additional costs for the companies managing the separate collection. Therefore, all non-cellulosic base materials such as adhesive tape, staples, and/or other metal parts (like those found in appliance packaging) must be separated from the paper or cardboard before they are thrown away. Plastic wraps Plastic wraps are made of materials different from paper and cardboard and are not biodegradable, so they cannot be recycled along with paper and cardboard. Furthermore, plastic can damage the machines used for recycling paper and cardboard, causing technical problems and additional costs for companies managing separate collection. If a plastic or bioplastic bag is used to carry paper to the appropriate container, it must not be thrown away with its contents: if you decide to dispose of it, in the first case it must go into the plastic container, in the second case into the organic waste one; if intact, it can instead be reused. The correct recycling of paper and cardboard is an important gesture for environmental protection and the safeguarding of natural resources. A concrete commitment that can make a difference for the quality of life of people and future generations, helping to reduce environmental impact and build a more sustainable future. And remember: when you dispose of paper and cardboard packaging, always find out about their correct management and follow the guidelines of your Municipality of residence. You might also be interested in: “Recycled and recyclable paper: the differences between the two processes”
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Staff Cart-One 19/06/2026

Cosmetics and sustainable packaging: a growing trend
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